38 US States file antitrust lawsuit against Google

On Thursday, Google was hit with its third antitrust suit by 38 US States and territories, the biggest alliance since the case against Microsoft decades ago.

The accusation was that Google monopolizes the digital advertising market when the market is properly defined.

Google hit back saying relevant market was not limited to the online advertising market. Additionally the advertising giant said the undefined description unjustifiably excluded companies like Facebook, Twitter, Snapchat, and Amazon which had their own closed end advertising systems.

The company said the case would end up harming consumers if successful as the lawsuit seeks to redesign search in a way that would deprive Americans of helpful information and hurt businesses.