3BL acquires global exclusive rights of FIBA 3x3 Fantasy Games

Continuing its pioneering push to promote 3x3 basketball, 3BL has acquired the global exclusive rights of FIBA 3x3 Fantasy Games. The 11th edition of the FIBA 3x3 World Tour will begin with the Utsunomiya Opener from 14th May 2022 in Japan.

“We want to be able to engage with the fans in a way that brings them much closer to the game. With the 3x3 Fantasy App we hope to generate new fans of the sport discipline across the world,” said Mr. Yoshiya Kato, Chairman – 3BL

The ‘3x3 Fantasy’ app is the world’s first fantasy app for 3x3 basketball bringing all the fans closer to the game. It’s available for free download on Android and iOS and includes all the latest updates from the world of 3x3 ranging from player selections to making predictions and earning points with a chance to win some exciting prizes. In 2022, the game will focus on the FIBA 3x3 World Tour and 3x3 Challengers, which take place nearly every weekend from May to December. More competitions are expected to be covered in future editions.

“Fantasy sports and gaming culture is booming the world over and we are delighted to make our foray into this exciting digital space. The ‘3x3 Fantasy’ app perfectly complements our many pre-existing offline properties, including our flagship Indian 3x3 Pro Basketball League which successfully completed its third Season this March,” said Rohit Bakshi, CEO – 3BL.

FIBA 3x3 Managing Director  Alex Sanchez said: “We are constantly working towards expanding the horizon for 3x3 and its fans and with the launch of the ‘3x3 Fantasy’ app we give the fans a chance to continue enjoying the game virtually. We would also like to thank the team from 3BL for making this into a reality.”

Fan engagement on the 3x3 Fantasy App is expected to be driven by the already existing robust and growing network of affiliated yet independently organized FIBA 3x3 events worldwide – which is predicated on player registrations. Additionally, a hugely popular worldwide individual ranking of players on the FIBA 3x3 portal and the FIBA 3x3 World Tour official website, that includes key statistics and profile details, provides all fans the necessary tools to make informed predictions.