4,454 people come together to break Guinnes World Records title at Bajaj Allianz Life’s Plankathon event

To celebrate 75 years of India’s Independence, 4,454 people came together to break GUINNESS WORLD RECORDS™ titlefor ‘Most number of people holding the abdominal plank position’. This feat was achieved at the Bajaj Allianz Life Plankathon event in Jawaharlal Nehru Stadium, Delhi by beating the earlier record of 3,118 held by China.Bajaj Allianz Life Insurance, one of India’s leading private life insurers,facilitated the entire event.

The new world record set at the current third edition of Plankathon event is part of company’s #PlankToThank initiative that commenced on 1 July, 2022. On occasion of AzadiKaAmritMahotsav celebrations, the company invited sharing of planking videos or pictures on social media platformsto demonstrate gratitude for Indian Armed Forces. The company made monetary contribution towards facilitating entrepreneurship amongst ex-servicemen. The implementation of reskilling program, which encompasses providing technical skills, business mentoring and access to capital, will be done in collaboration with iCreate India.

Kapil Dev, Captain of India’s first ODI world cup winning team, who participated in the event said, “I congratulate Bajaj Allianz Life Insurance for taking up the initiative to encourage fitness and, uniquely, leverage the platform to demonstrate gratitude for our real heroes. I look forward to many joining the Plank movement and embracing holistic fitness for oneself, their loved ones and India.”

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, on the world record, said, “The Plankathon initiative reflects our commitment to enable good health and holistic fitness. #PlankToThank movement anchored and conceived to express gratitude towardsthe Armed Forces – our real heroes, has garnered an overwhelming response and massive participation across India.Healthier and happier Indians are the best insurance of India’s life goals.”

To promote fitness, the company has been conducting the unique, high-engaging Plank initiative since 2018, also contributing towards societal causes in collaborationwith relevant partners. The first edition, #36SecPlankChallenge was linked to curing heart disorders amongst economically disadvantaged kids in associationwith Hrudaya Foundation. The first edition of Plankathon was conducted in Pune on November 2018, with Shilpa Shetty as its event ambassador. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ. The second edition was conducted on 26^th January, 2020 in Mumbai, which had Anil Kapoor as its event ambassador.