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4th edition of ‘Future of Digital Marketing’ introduces ‘datorama’

Mirum, India’s leading digital marketing solutions company and Salesforce, today, led the 4th edition of the ‘Future of Digital Marketing’. The seminar discussed the future and trends in digital marketing with distinguished business leaders.

Eminent industry experts – Laurence Fitch, Datorama Evangelist, Salesforce Singapore; Ajay Kaul, CDO, Mahindra Holidays; SK Prasad, Head of Marketing, ZestMoney; Medha Tawde, CMO, Home Town; Yashdeep Vaishnav, Country Manager, Salesforce Marketing Cloud and Sanjay Mehta, Jt. CEO, Mirum – addressed the audience and discussed the future of digital marketing.

‘Future of Digital Marketing’ is a platform designed by Mirum and Salesforce, to showcase the latest technologies in digital marketing space and trends in digital marketing. The platform also aids business leaders to discuss the opportunities and challenges they foresee in the digital landscape. The 4th edition of ‘Future of Digital Marketing’ introduced ‘Datorama, the latest technology platform from the Salesforce’s portfolio.

Datorama is an AI powered marketing intelligence and data visualization tool, that allows marketers to connect all the data, insights and teams to drive ROI, speed, and growth across the business. The business tool is designed to connect and unify marketing data to aid marketers in gathering valuable consumer insights. Laurence Fitch, a Datorama Evangelist from Salesforce Singapore, demonstrated the power and benefits of the platform and highlighted how the tool can be used by businesses.

Following the demonstration, a panel of eminent industry leaders, discussed the importance of technology and futuristic way of thinking to address real, consumer-based business problems. Moderated by Hareesh Tibrewala, Joint CEO, Mirum, the panel also discoursed the role of data in guiding businesses with intelligent decision making.

Mihir Karkare, EVP - Mirum, said, “Future of Digital Marketing allows marketers to come together to discuss the upcoming trends in digital marketing. Mirum, a Gold Consulting Partner with Salesforce has worked with close to 100 customers to help them use technology to become more effective in their digital marketing. The latest addition to the Salesforce Marketing Cloud suite is Datorama which steps in with its AI powered marketing intelligence to provide a single view dashboard to marketers. We are committed to help brands adopt this new product and drive great Marketing ROI using it!”.

The 4th Edition of ‘Future of Digital Marketing’ focussed on the way ahead for marketers through technological innovation and intelligent decision making with the support of AI and Machine learning. They also deliberated on the need of data and analytics for beneficial decision making in businesses.

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