5 Innovative marketing moves for your Edtech startup

Authored by Dev Roy, Founder, Digital Aristotle

Finding the right marketing mix for a brand can be a tricky affair. For any brand starting up, it is essential to experiment with different marketing approaches, irrespective of whether you succeed or end up learning something. This becomes even more crucial when you are functioning in the education domain, for it is not about selling a product but aiding the process of learning. In the trying times that we are in, the best bet is definitely to go via digital marketing routes. 


YouTube has emerged as an effective marketing tool in the recent times. The key here is to remain topical and create videos that are in sync with the prevailing situation. For instance, amidst the ongoing pandemic situation, an Edtech can create multiple informative videos pertaining to different topics such as FAQs on Covid, informative videos to bust myths and dilemmas related to vaccination etc. Such activities won’t just enhance YouTube engagement, but help you succeed in driving across the point that your premise is informative and based on factual & accurate information. 

Social Media

Even when we were not into the era of social distancing, we ensured virtual proximity through the world of social media. And now that there are hardly other means left to connect with others, social media has acquired an even more prominent space in our lives. It would be a marketing blunder to not leverage a tool that is so effective. You can’t just rest assured by keeping your app updated, for it is equally important to handle your social media presence, if possible with the help of SMO tools. How often and what kind of posts one shares communicates a great deal about the brand identity and value. 

Blogs & posts with SEO optimization

There must be multiple blog posts and each should be no less engaging than the other. The idea behind all posts must be to engage the readers in a manner that they immediately feel connected. For instance, there can be a post teaching any new math trick or for that matter, there can be a post on commonly misconstrued abbreviations. When such posts are made leveraging the right SEO optimization tools, they reach out to more number of people and also gives a subtle message about the knowledge bank that your platform is.

Intermittent healthy online educational challenges

The social media is no more in the same avatar it has at the time of its inception. It’s much more than sharing a photograph or video, thanks to the different social media tools like live streaming and story sections. You should specifically create content and design for social media story section wherein kids could participate, learn as well as have fun all at the same time. It is a very effective way to keep your audience engaged and make them realise that it’s about having fun while learning.

Personalised feel

No matter which tool you use, be it apps or social media platforms, there is an imperative need to give all your marketing communication a personalised feel. At the onset clarity must be obtained on what kind of content your audience appreciates and looks forward to. Once there’s clarity, always strive to deliver messages that are in sync with the same. Especially as an Edtech, your marketing strategy should be visually appealing and equally engaging.



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