5 out of 7 ads of White Hat Jr found in violation of ASCI code

ASCI has, in total processed 15 complaints against 7 advertisements of White hat Jr.  Five of these advertisements were in potential violation of the ASCI code, and the advertiser agreed to immediately withdraw these advertisements when ASCI intervened. One of these advertisements was taken up suo motu by ASCI as well.

For two other advertisements of White Hat Jr that were processed, ASCI noted that they did not violate the ASCI code, and hence, complaints against these advertisements  were not upheld. However, ASCI noted that one of these advertisements could be in potential violation of The Emblems and Name (Prevention of Improper use) Act, and therefore directed the complainant  to approach the government. In recent times some advertisements of the company have come under scrutiny on social media, and ASCI has been tagged. The ASCI team has connected with the advertiser on these ads, and we are given to understand that some of  the advertisements referred to on social media are old and have already been withdrawn. The advertiser also has assured ASCI of their cooperation in adhering to the ASCI code going forward.


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