5 Reasons Why You Should Choose Digital Advertising

Digital advertising is the new norm nowadays and as compared to other methods, it is the fastest growing marketing channel that has currently no signs of slowing in the foreseeable future. Most of the companies have switched over to digital marketing and advertising methods and this has resulted in the companies getting more conversions and new leads. 

Advertising has always been about the target audience and its location and in today’s age, almost everyone’s market is largely online so, every business needs to focus more on the online marketplace and invest more resources on making a strong presence of their business online. Companies who have made this switch have been enjoying this transition and all of this has been working quite well for them and their customers. 

The thing about the digital marketplace is that buyers and consumers have more power than the business and it forces businesses and their marketing teams to be more creative, more genuine, and more helpful. Before making a purchase, an average consumer jumps from channel to channel to do his research on products, services, solutions, and companies so that he can make the decision that is best for him.

Digital technology has tools that are allowing the markets to be more focused and strategic in their approach to their customers. Digital advertising has a lot to offer to marketers nowadays. Let’s have a look at some of the reasons why you choose digital advertising instead of traditional advertising: 

1. Targeted Advertising

If you told anyone 20-30 years ago that every ed that you will create will only be seen by a targeted audience and qualified prospects then everyone at that time will be willing to hire you as a marketer in no time but this is the norm today with digital advertising. 

Traditional advertising methods are a hit-or-miss because you are not sure that your ads will be delivered to the targeted audience or not but with digital advertising, that is not the game. Whatever advertising channel that you choose, whether it is social media advertising or any other then you will be able to segment people depending on their geographic location, demographics, interests, etc, and then target people accordingly.

For instance, if you have a product that is related to PDFs such that it allows people to edit PDF, merge PDFs, convert PDFs to other formats such as PDF to Word or from other formats to PDF such as JPG to PDF, etc then you can easily target audience who will be performing related searches or will be interacting with any such product before. It will allow you to target only those people who are interested in your product which will result in more leads generation.

2. Flexibility

With digital advertising, you are provided the flexibility that you don’t get with traditional methods of advertising. With digital advertising, you are provided the flexibility that you can share your content/ad across various platforms in different placements and options meaning that you are no longer bound or confined to traditional methods of one page, 30 seconds, or any advertising format. 

Every platform that you will choose for digital advertising will provide you with a lot of different options for ad placements that you can deliver your message to your audience in different ways.

3. Mobile Engagement

You are most likely to find Millenials and Gen Z busy on their smartphones and what better way to target your audience than mobile phones. Nearly half of typical smartphone users take action based on seeing relevant ads on their mobile phones than seeing on any other platform.

You can start targeting people through your smartphone ad campaign and advertise on mobile apps than desktop because users are much more likely to take action through mobile phones than desktops. It has been found that the CTR for Facebook Ads is 10% higher for mobile devices than desktop and the CPC for mobile devices is 61% lower than desktop. 

4. Faster Than Traditional Advertising

Digital Advertising is much faster than traditional methods of advertising. The reason is that for traditional advertising methods, it requires a long time to create an ad, buying space for your ad, preparing your message, and then creating a budget, all of which require quite some time but market conditions and trends change very quickly. 

Here you get an advantage with digital advertising that digital ad campaigns can be executed much quickly, in even a day or two if everything is available and when modification is required then they can be modified on the go without having to halt the campaign. This ability of modification is also a great thing when you have a fluctuating budget, in case, if something goes wrong or the budget is low then you can cut back at any time without any cancellation fee.

5. Detailed Analytics

For advertising and marketing, analytics are very important to find how they are adding value to the business and with every digital advertising campaign that you will run, you will find the metrics are built right in. You will know how many impressions the ad gained, who clicked on your content, shared it, made purchases through the ad, etc. These analytics are very useful as you can track everything from the source of your traffic from entry to the shopping cart and eventual purchase.

Through detailed analytics, you will be able to find out which strategies are working out the best, which placements and platforms are yielding the best results and all of this will lead to you focusing on the right placements, platforms, and strategies for your advertising campaign.