5 Ways to get more engagement on your Instagram profile
Social media has recently started to become an essential marketing tool for influencers and brands. What started as a space for casual interaction has now turned into the biggest hub for online branding and marketing. Instagram also used to be a simple photo-sharing app. However, content creators and brands now flock to the app to advertise and market their goods and services. According to statistics, Instagram currently boasts 2 billion users per month.
Naturally, this has resulted in creating a very competitive environment on Instagram. With so many individuals trying to market themselves, you need astronomical growth on your accounts to stay ahead of the race. If you’ve noticed that your engagement isn’t improving even though you’re constantly creating content, you’re not alone.
Many content creators and brands also struggle to get their content to be seen by their target audience. This is largely due to the Instagram algorithm not favouring content with less engagement. Luckily, there are still a few tricks to salvage your brand on Instagram. Various marketing strategies are designed specifically to help you gain engagement on Instagram. Read on to find the solution to accelerate your growth on Instagram.
Here are 5 Ways to Get More Engagement on Instagram
1. Invest in paid followers
Getting engagement on Instagram is difficult especially when you’re competing with large brands and influencers. If you want to grow your account quickly, you can buy Instagram followers, likes and views from reliable sites.
Trusted websites will usually provide you with genuine followers. These users are active and interact with content similar to yours. So not only will there be an increase in followers, but your engagement with also improve.
2. Utilise the features on Instagram
Once you start gaining new followers, you will want to make them stay for good. Instagram offers a wide variety of interactive features that you can leverage to drive engagement.
The question stickers and polls on Instagram stories are a great way to get your audience to interact with your content. You can also use these features to identify the demand of your audience.
Carousel posts allow you to share up to 10 pictures or videos. Adding valuable information about your content to a carousel post can drive saves and shares. Always remember to include a call to action in your captions.
Post Instagram reels with relevant hashtags to push your content toward a larger audience. Creating and sharing memes based on trending events is also a great way to increase engagement.
3. Post Consistently
You have to be consistent with creating content if you want your account to grow. Posting regularly shows your audience that you are dedicated to your brand and its demands.
Users will not interact if you are not frequent as this translates to your content not being valuable enough. It is essential to post at least 2-3 times per day to maintain a social presence. You can also use the Instagram analytics tool to find out the best time to post for maximum engagement.
4. Get people to share/repost your content
Gaining new followers and increasing your engagement with likes and comments are great for your Instagram growth. But getting people to share or repost your content gives you exposure to a larger audience.
Post content with valuable information that will prompt people to share or repost. You can also reach out to other influencers or brands for shoutouts.
5. Connect with your audience
Make sure to engage with your audience. Followers will be more likely to stay long-term if you interact with them. Post content that is authentic, relatable and carries the essence of your brand to keep users hooked.
Instagram has revolutionised the way we look at online branding and social media marketing. The competitive environment has caused influencers and brands to think deeper about their marketing strategies.
While everyone wants their brand to grow, it is not easy to gain engagement on Instagram. The Instagram algorithm is ever-changing and marketing experts are constantly studying ways to bypass it.
Thankfully, there are various ways to make sure your content shows up on everyone's feed. You can buy Instagram followers, use interactive features and post regularly to make sure users engage with your content. If you want more interaction on your content, follow the five tips we’ve provided and watch your engagement skyrocket.