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58 percent of youth in Mumbai will cheerfully update their social media platforms if their team wins the IPL

ESPNcricinfo’s FANtastic Survey reveals how cricket fans in Mumbai celebrate when their team wins a match during the IPL

With teams getting closer to winning the much-awaited IPL 2015, ESPNcricinfo, the world's leading digital cricket brand, spoke to fans across our cricket crazy nation to find out how they will celebrate if their favourite team wins the IPL trophy. TheESPNcricinfo FANtastic Survey 2015 polled over 600 respondents in Mumbai to reveal that, we are indeed a city of celebrators!

As expected, when your favourite team wins a match, everyone’s reactions are instantaneous. But what happens after the inevitable jump on the couch? A key finding from the survey indicates that youth (under 30) across the city will take their celebrations out on to the streets and update their social media pages immediately. While at the other end of the spectrum, adults (above 30), will raise a glass when their favorite team wins.

In Mumbai specifically, fans across age groups will celebrate their wins by jumping up on the couch (57%), updating their social media pages (47%), raising a glass (36%) parading the streets (23%), or buying their partner a gift (4%).

Despite being a space-constrained city, fans in Mumbai will come out in large numbers to celebrate a win and unlike other cities, this is not indicative of a particular age group. The same ethos and fervour displayed by Mumbaikars during festivals like Dusshera, Ganesh Chaturti and Holi is brought alive during cricket matches too!

Every city seems to be caught up on updating the social media, with 42% adults (above 30) in Mumbai seeming to be more social media suave than fans other markets.

Ramesh Kumar, Head of ESPNcricinfo and ESPN Digital Media India says, “This unique FANtastic survey gives us a perspective on the complexities of emotions of Indian cricket fans during the IPL season.  Emotions are high and every fan is looking forward to the semi-finals with bated breath. Cricket fans have unique methods of celebration, and we’re pleased that ESPNcricinfo and our online, mobile and social touch points help millions to fuel their passion for the game.”

ESPNcricinfo’s FANtastic research is based on over 6,000 responses from across India to an online survey conducted amongst members visiting the company’s website.  The research was conducted during the month of January ’15


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