6 Mobile Trends That Are Dominating 2021

Modern trends keep overtaking the marketing world, bringing a wide range of opportunities for business owners. If you are a marketer that wants to get their product closer to the target customers, you need to keep up with the updates. In this post, we share the top six mobile trends that will donate in 2021. Based on this information, you can decide about your preferred marketing strategy.

Artificial intelligence

The mobile world has an extensive implementation of AI technologies, which is meant to make people's life easier. Nowadays, you can navigate through your device and choose functions with the help of Siri and Alexa. The advanced software allows a hand-free experience for users. For marketers, the AI software helps them get a better understanding of the user's behavior. 

Location

Modern apps require access to the user's location. While some don't need the location for proper functioning, specific apps rely solely on the user's exact geolocation. Take Uber and other ridesharing apps as a clear example.

The users must share their location to obtain the service, so this feature is a must. For marketers, this is an opportunity to share location-based targeted ads. For example, you own a small coffee shop. You can send notifications for your promotions and special offers to the people present in the neighborhood. This marketing strategy proved to be successful, so marketers will widely use it to attract customers.

Augmented reality

We saw the beginnings of augmented reality when Snapchat introduced the fun face filters. Later, Instagram followed the trend and added fun and engaging filters. Another example of the implementation of augmented reality is the popular app Pokemon Go that gained immense popularity, with a staggering $1.2 billion of revenue. The attractiveness of augmented reality features in apps made many other businesses implement this trend, as it created brand awareness, increased engagement, and boosted revenue.

Mobile apps

Nowadays, mobile apps are everything. Initially, they were reserved for big companies with solid marketing strategies. However, more and more small businesses follow the trends and enhance the customer experience with an app.

The main reason for launching an app is to increase the profit through improving the customer's experience and staying up to date with the latest trends on the market. Hence, more than 50% of the small businesses in the US have stated that they plan to develop an app, or it is in the development phase and will launch soon. Many online bookmakers have launched unique apps to make sports betting a more convenient experience for users.

Smart homes

Smart homes are a huge trend, allowing for homeowners to have a better consumer experience. They have specially designed apps that will enable you to have complete control over your home systems and appliances within a few taps.

This means that you can turn your air conditioning from your smartphone without having to stand up and do it manually. Another excellent advantage is that you can control the home systems remotely, from anywhere. This means that you can turn on the heating from your phone and come home to a warm and cozy space.

These are only two examples of the implementation of intelligent technology in everyday living. However, the possibilities are endless. You can integrate your smartphone with your home security system and who is at your door when the bell rings. Or, you can see the content of your refrigerator when at the grocery store and see what is missing.

VR

Although virtual reality is similar to augmented reality, these two are pretty different. If you want to enjoy the stunning visuals, you need to have a special headset. Virtual reality technology is already on the rise and will continue to develop in the near future.