7UP Nimbooz is here to refresh you this hot summer

Riding on a refreshing wave of freshness this summer, PepsiCo India is all set to quench the thirst with Nimbooz®, the popular refreshing drink from 7UP®. The brand today unveiled a new campaign ‘Chatak Nimbooz, Gatak Nimbooz’ featuring actress Mithila Palkar.

The film celebrates the refreshing and authentic taste of the unique lemon-based beverage. The TVC opens to show the protagonist in a market on a hot sultry day looking to refresh herself with a chilled bottle of 7UP Nimbooz®. One swig from the bottle and off she goes on a cool and fun ride on a wave of fresh lemons leaving everyone around her amazed. As she finally finds her feet on the ground, she can't wait to go on another refreshing ride as she takes another sip of 7UP® Nimbooz®. The film truly symbolizes the familiar taste of 7UP Nimbooz® as well as the endless refreshment that we need to beat the heat this summer. 

Speaking about the new summer campaign, Anuj Goyal, Associate Director, Juices, PepsiCo India, “7UP Nimbooz has been inspired from Indian’s everlasting love for nimbu pani and is a perfect refresher for the long and hot summers ahead of us. Our new campaign beautifully captures the thought of ‘freshness in a bottle’ and transports you to a cool and rejuvenating place. We are confident that it will appeal to the masses and reinforce the brand’s superior taste offering.”