8 Reasons Why Video Advertising Is Beneficial For Marketing
Some marketers are caught in the conundrum of deciding whether they should launch a video advertising campaign or stick to whatever method they are already using but truth be told, if you are not using video advertising as a marketing strategy then you will be left behind your competitors. Here are some reasons why Video Advertising Is Beneficial For Marketing:
1. Users Like Watching Videos
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This is something that every marketer out there needs to understand that the target audience is more interested in watching videos than viewing your banner ads. Statistics have shown that about 92% of B2B prospects watch online videos.
YouTube is the second most popular website in the world, second to Google, and every day over 4 billion videos are watched on YouTube.
It has also been studied that having a video ad or description of your product will make the buyers buy your product. About 1/3rd of the shoppers will likely purchase a product after watching a video ad. The reason behind all of this is that videos are much more fun to watch and you get a lot of information through videos as compared to banners.
2. Video Ads Convert Sales
Video ads usually convert into more sales. Online marketplaces such as Amazon, eBay, etc have reported that having a video ad to a product description increases the likeliness of the shoppers buying that product up to 35%. So, it has been shown that users prefer video ads over other ads and video ads are more likely to convert sales than other forms of advertisements.
3. People Share Videos
People like sharing videos that they found interesting with their friends and family members. This is not only for normal videos but if an ad is creative enough or has unique content to it then it will also be shared by the users with their friends and family members.
If your video ad is liked by an influencer then he/she may also share the video with his/her followers. Every minute, over 700+ videos are shared on Twitter and if your video ad has something unique and different then it can lead to increased brand awareness and exposure for your brand.
4. Mobile Users Love Watching Videos
Videos, especially short video pieces that are about 30 seconds long or so are all very popular among mobile users. Although mobile users love watching videos and the number of people watching videos on their mobile phones is increasing, especially popular videos are those that aren’t very long.
Human psychology says consumers have a short span of attention and videos that are 30 seconds long or so are watched through to the end by mobile users and they will most likely take action from their mobile if they find the ad to be useful for them. But the most important segment of a video should be the first 5 seconds of the video that can engage the user into watching the whole video.
5. Videos Convey A Lot Of Information
The best thing about video ads is that you can convey a lot of information in a short time through a video ad. Videos are more engaging to the senses and since videos involve both seeing and listening so they can convey more information by showing and telling at the same time as compared to simple text or banners. So, if you want to promote your brand in the best way then video ads are currently the best option.
6. Search Engines Love Videos
Search engines love videos because they are looking for content that engages viewers. Search Engines love to show video content than other forms of content because videos can keep the users engaged. The video content can help a market to rank higher in Search Engine results just because it is a video.
Search Engines like to show video on top pages even when searches like Government Jobs In India or Sarkari Result are made because a video can provide information to the users much more easily than other forms of content. But one thing should be noted that the video should be engaging, otherwise, it won’t be shown in the search results.
Video ads also provide marketers with the flexibility as they can choose whether they want to force the customer to watch the entire ad or whether the customer should be given the opportunity to skip to the video after 5 seconds.
Forcing the viewer into watching the entire ad can be costly but it can be beneficial for companies who are trying to convey an important message through their video.
8. Video Ads Are Not Limited To A Specific Format
Video Ads are limited because they are not limited to a specific format only. There are a lot of ways in which markets can design and build their video ads. They can include URL, expandable banners, call to action via hashtags or click-through, etc into their videos, all of which can lead to users interacting with the advertisements resulting in more lead generation.