80 dB Communications wins PR mandate of Dixcy Textiles & Gokaldas
80 dB Communications, an integrated reputation management advisory, has been awarded the PR mandate for Dixcy Textiles and Gokaldas Intimatewear. 80 dB will manage the overall communications strategy with the aim to raise the corporate profile and awareness about its portfolio of products.
Backed by Advent International, a private equity firm, Dixcy Textiles Private Limited and Gokaldas Intimatewear Pvt Ltd are market leaders in innerwear with brands including Dixcy’s - Scott, Josh, Uno and Slimz and Gokaldas’s lingerie brand Enamor.
“We are delighted to bring on board 80 dB to help drive our communications strategy and make our brands more engaging and relevant to all our stakeholders. 80dB Communications presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals. We are sure that this partnership will help in meeting our ambitious targets. We welcome 80 dB onboard and look forward to working with them”, said Sunil Sethi, Executive Chairman, Dixcy Textiles and Gokaldas Intimatewear.
“We are honoured and delighted that Dixcy Textiles and Gokaldas Intimatewear have chosen us to partner them in managing the strategic communications of their corporate brand as well as their strong portfolio of brands in the country. We look forward to designing and driving memorable, relevant, clear and consistent communications to help meet the brand objectives. With our committed team and domain knowledge and experience, we are confident that we will drive the desired impact and outcome for Dixcy and Gokaldas Intimatewear”, said Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, 80 dB Communications.
About Dixcy Textiles Pvt Ltd and Gokaldas Intimatewear Private Limited:
Dixcy Textiles Private Limited is an Apparel Manufacturer headquartered in Bangalore, India and having ancillary production units in Tirupur, Tamil Nadu. Over the past 3 decades, Dixcy has branched out to become one of the leading clothing manufacturers in India for Men, Women, Boys, and Girls. Since 2017, Dixcy has been backed by Advent International, a US based private equity firm and in 2019 Advent further invested for a 100% stake in the business.
Founded in 1982, Dixcy is the exclusive manufacturer and marketer of several leading innerwear brands, including Dixcy Scott, Dixcy Slimz, Dixcy Josh and Dixcy Uno. The company also sells a premium range of products including casual wear such as track pants, shorts and polo t-shirts. With over 420 products, distributed across 120,000+ stores through 1200+ distributors, the company employs 3,000+ people. Dixcy has also taken the license for manufacturing and distributing Levi’s innerwear in India and is steadily increasing their footprint.
Gokaldas Intimatewear Private Limited is a market leader in women’s premium innerwear in India. Their brand Enamor was founded in 2001 as a joint venture, with Barbara of Paris, France. It enjoys a leadership status across leading National Chain stores and top Multi brand outlets. It has a national footprint of 5000+ Retail stores and 27 Exclusive Brand outlets. It offers a premium portfolio that ranges from bras, panties, shapewear, loungewear and Athleisure to a discerning emerging modern Indian woman.
Enamor is a brand loved by customers for its design and quality. The only innerwear brand to have won the Superbrands award for brand excellence three times in a row, a powerful endorsement by its customers.