9 cities, 550 contestants, India finds the Ultimate Bartender

Monkey Shoulder, a scotch for the new generation of whisky aficionados and a bartender’s favourite,  announced the India winner of the Ultimate Bartender Championship 2018 today. This is in line with the forward looking roadmap as part of the growth strategy to focus on creating meaningful connects with key stakeholders. The brand has been at the helm of the cocktail revolution being witnessed in the country.

The 2018 season of ‘Ultimate Bartender Championship’ India leg,  began in Mumbai, and was followed by Pune, Goa, Bangalore, , Hyderabad, Kolkata, Delhi, Gurgaon, and Chandigarh. This competition has been on a  journey across the country challenging bartending ‘skills that pay the bills.’ The eve of the contest saw the top 30 bartenders take over the best of bars of Delhi and NCR region with a treat of some finest cocktails on the spot. The championship concluded today with the India Grand Finale hosted by the Monkey Shoulder Global Brand Ambassador, Joe Petch over a fun filled session on bartending skills of ingredient mastery, combining and blending, pouring with accuracy, nosing and stock taking. The India Grand Finale participants were tested on their unique techniques, insights, speed and skills behind the bar. This year, the competition has 550 contestants from the various parts of India competing for a spot to go to the most sought after and top notch Global industry event, The Athens Bar Show. The winner also rides home  a fully curated and customised 500 CC Bike.

Vedant Mehra won this India Grand Finale of the Ultimate Bartender Championship by Monkey Shoulder held at The Electric Room, Lodhi Hotel. The competition brought together the most talented bartenders of the country who had won the regional rounds of the championship. The contest witnessed a showcase of their dexterity and talent in bartending. Commenting on his win Vedant said, “ I am over the moon to win this biggest competition possible! For me, it is a very big achievement to be the best amongst the best of India! The  ultimate bartender championship by is an amazing initiative by Monkey Shoulder for taking exposing us to international standards of bartending and taking us to global platforms such as the Athens Bar Show.” 

Vedant will win an all expenses paid trip  to the Athens Bar Show, a coveted place in the world’s most prestigious Industry event. The national winner also rides home a customized 500 CC Motorcycle.

Commenting on this championship, James Pennefather, MD William Grant & Sons India, said, "We are committed to empowering our friends in the bartender community to deliver memorable consumer experiences. A high energy industry event, it promises to lift all bartending parameters that make it an epic competition. We are delighted to see the tremendous success of the India season 2018. This competition truly resonates Monkey shoulder values of versatility and free spiritedness which has made it a preferred drink with bartenders around the world.”


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Entertainment