90% Indians are likely to express new year greetings through social media

Nine in ten (90%) Indians *(with access to internet) are likely to express greetings (such as "Happy New Year") through a social network such as Facebook or Twitter, on and around New Year’s 2014, according to a new poll by global market and opinion research firm Ipsos.

Out of the total respondents 60% very likely, 30% are somewhat likely to express greetings. A small minority (10%) of respondents are unlikely – 4% very unlikely, 6% are somewhat unlikely to share greetings on social networking sites.

The findings reflect a new poll of 18,083 online respondents conducted across 24 countries as part of Ipsos’ Holiday Poll about technology and innovation.

Commenting on the findings of the study, Biswarup Banerjee, Head of Marketing Communication, Ipsos in India said, “Social media has become intrinsic part of people’s life - we share greetings, update status and tweet on the go. Increasingly social media is becoming the preferred medium to keep in touch with friends and family on a regular basis”.

Demographically in India, those most likely to suggest they will likely express greetings over social networks on or around New Year’s 2014 are: under the age of 49, women (92%), have a high household income (91%) or a high level of education (91%). Those least likely are: aged 50-64 (85%), men (89%), have a low household income (87%) or a medium (89%) education level.

Regionally, countries with the highest proportions of respondents indicating they are likely to express greetings for New Year’s 2014 over social networks are from: Indonesia (94%), India (90%), China (87%), Mexico (85%), South Africa (82%), Argentina (81%), Brazil (81%) and Spain (75%). Those in the middle of the global list are: Hungary (74%), Russia (73%), Turkey (73%), Poland (72%), South Korea (63%), Italy (62%), the United States (61%) and Canada (58%). Those least likely are from: Sweden (58%), Belgium (56%), Australia (55%), Saudi Arabia (54%), Great Britain (53%), France (45%), Germany (42%) and Japan (23%).