900+ new advertisers & 1,400+ new brands seen in Jun-Jul’20: TAM AdEx

TV Ad Volumes during the last 6 weeks have shown a stable trend. Average Ad Volumes/Day in July’20 (till July 18) grew by 5 per cent compared to June’20. Over 2,100 advertisers and 3,400+ brands were visible across more than 350 categories on TV, with 900+ new advertisers and 1,400+ new brands seen in June-July’20 over April-May’20. These were some of the key findings of the 7^th edition of TAM AdEx Television Advertising Report.

Comparing Week 29 [May 31 - July 18, 2020] to Week 23, Television Ad Volumes saw a growth of 37 per cent. Week 29 also observed the highest Ad Volumes among weeks ranging from 23 to 29, except Week 26, where it reached a high of 7,665 hours. Ad Volumes on TV for the last 5 weeks were above average Ad Volume. Average Ad Volumes/Day for the month of July’20 (1,032 hours) grew by 5 per cent over June’20 (982 hours).

As in the case of the last few weeks, the ‘Personal Care/ Personal Hygiene’ Sector topped with a 22 per cent share of the TV advertising pie, followed by the ‘F&B’ sector with a 19 per cent share. The list of top 10 categories was dominated by the FMCG sector, while the Top 50 categories held a 75 per cent share of TV Ad Volumes.

During June-July’20, the Top 10 advertisers together contributed 50 per cent share of the TV Ad Volumes, with HUL alone having more than 1/4th of the Ad Volume share, followed by Reckitt Benckiser with a 7 per cent share.

A stable trend was seen in the tally of categories, advertisers and brands during the last 7 weeks. There was a 2 per cent rise in average number of advertisers and brands during Weeks 28-29 compared to Weeks 23-27. Week 27 saw the maximum number of advertisers and brands at 1,351 and 2,161, respectively.

There was a 19 per cent growth in tally of new advertisers in Week 29, compared to Week 28. The number of new brands grew by 8 per cent in Week 29 over Week 28.

The June-July’20 period saw a total of 900+ new advertisers and 1,400+ new brands over April-May’20 period. Vini Product topped the list of new advertisers, while Whatsapp, which recently released its first India-specific campaign, led among the new brands.