92.7 BIG FM announces BIG Marathi Music Awards 2010
Co-inciding with Maharashtra's 50th anniversary celebration year, BIG Marathi Music Awards 2010 takes audiences on a journey from golden yester years to the today's latest music. The property, conceptualized by 92.7 BIG FM and marketed by BIG Live (the experiential marketing arm of Reliance Broadcast Network Ltd), will see all its media verticals coming into play to ensure this music award permeates into consumers' lives through multiple touch points.
The property will air across the cities of Mumbai, Solapur, Goa, Indore, Baroda & Gwalior. The grand finale, scheduled for August 26th will witness a gala Awards Night graced by stalwarts from the Marathi music & entertainment industry and will be aired on ETV as a special offering.