92.7 BIG FM gets the place in Power Brands 2012
Radio Network and Radio Broadcaster of the Year at the Golden Mikes, 92.7 BIG FM, has been selected among the 100 most successful brands of the nation, in Power Brands 2012, making it the only radio network to get on the prestigious list this year.
A Planman Marcom Initiative, the ‘Power 100’ exemplifies the 100 most successful brands of India. The brands were selected through one of the most extensive surveys conducted pan India over a research base of 20 centers and 5000 respondents. Encompassing parameters to establish a brand’s credibility on the pegs of survival, revival, growth and revolution of the brand - for 92.7 BIG FM - a 6 year old brand, making it to the ‘India’s 100 Most Powerful Brands’ list is no mean feat! This only goes to prove, that 92.7 BIG FM which reaches out to over 4.3 crore listeners across India through its extensive 45 station network, covering 1200+ towns and 50000+ villages, has its stakeholders express absolute conviction and faith in the brand!
In addition to 92.7 BIG FM, the mega launch of the 2nd edition of Power Brands at the Kingdom of Dreams saw brands like Apple, IPL, LUX, Sunsilk, Hero Motocorp, McDonalds, Airtel, HP, SBI BANK being honored as part of the 100 Power Brands. The Power Brands Hall of Fame ceremony also took place along with the book launch. It was a salute to icons and leaders who have carved a niche for themselves with their remarkable strategies and vision. The awardees included corporate like Mr. Y.C. Deveshwar (Chairman, ITC), Mr. M.B. Parekh (MD, Pidilite), Mr. C.S. Verma (Chairman, SAIL), Mr. Venugopal Dhoot (Chairman, Videocon Group).
Speaking on the achievement, Rabe T. Iyer, Business Head, 92.7 BIG FM said, “This recognition speaks volumes of the efforts put in by our associates across the country over the years in living the promise of ‘Life Banao’ i.e., to truly enrich and positively impact the lives of our listeners & customers.. This is the first time that a radio brand got into the power-brands, which highlights the power of the medium and its effectiveness. We are humbled by this honor and would like to thank Power Brands for this credit, as we stay committed to offering value to our stakeholders.”
POWERBRANDS is a research-driven Power Book of India’s 100 Most Powerful Brands. It is a first of its kind initiative that acts as a strategic tool in reinforcing the supremacy, legacy, sustainability & credibility of brands. The second edition of Power Brands provides a larger pedestal, a bigger platform for the brands to stamp their authority. The ‘Power 100’ exemplifies the 100 most successful brands of the nation.