92.7 BIG FM launches Green Humour Mimicry Show
Spread across 42 cities of the country, Asli No. 1 is BIG FM's hunt for India's next BIG mimicker, providing entertainment, while drawing listeners' attention to real issues caused by the lack of consciousness towards the environment. Leveraging the "local' power of radio, the activity will be able to effectively reach and engage consumers as it will reflect "green issues' that impact their lives. Truly a great example of entertainment with a purpose.
Commenting on their new initiative Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM said, "Through Asli No. 1, we are furthering our endeavour to reach, engage and enrich consumers, through the power of relevant ideas, in the process creating ever growing value for our stakeholders. We are proud to be presenting another clutter breaking initiative through India's first ever green humour contest. We are using humour as a peg extremely innovatively to address the issues of the environment that have reached
On the environment front organizations like UNEP's Billion Tree Campaign, Carbon Minus India and IISD have leant their support. Media support will come in through Star News, Youtube, Baskin & Robbins, Zapak, Reliance World, BIG Adda, BIG Flix, BIG Cinemas and BIG Street. Novotel, Mumbai has supported the activity as the Hospitality partner while the music company Saregama will be releasing a special album featuring the eventual winner of ASLI NO 1.