92.7 BIG FM partners with Alchemist for Billion Hearts Beating Foundation

92.7 BIG FM; India's No. 1 radio network has associated with Alchemist for "Billion Heart Beating Foundation' (BHB) to mark the occasion of World Heart Day (WHD) on September 29, 2011. The radio station will run all interesting interviews, tips, trivia and information on maintaining healthy hearts. "Billion Heart Beating Foundation' is a campaigner against risks of heart disease and has organized a week long awareness program "Happy Heart Fest" from September 23 to September 29th all across India, drawing on the huge success of the campaign last year. The campaign aims at informing people about the basic actions that they can introduce into their daily lifestyle to lead a healthy heart.

Celebrated Indians from various walks of life have come forward to lend their active support for the World Heart Fest, through various activities and events across the country to celebrate the festival and create heart health awareness. The Billion Hearts Beating Foundation has identified 5 Controls, which can make Indians have healthier (happier) hearts viz. Eating Healthy, Leading an Active Lifestyle, Regular Health Checks, Not Smoking and Beating Stress. Each one of these Controls have been adopted by one Celebrity Crusader to make one Billion Indians aware of them, as simple measures to keep their heart healthy.

¢ In Hyderabad, the Charminar would be lit red to commemorate World Heart Day, and against this backdrop, on the eve of Sept 29th, top dignitaries, 92.7 BIG FM RJ and celebrities of India would unveil a Calm Song, that urges young India to leave their stress behind and listen to their heart.

On the need to spread awareness, Manish Porwal, MD Alchemist, says, "While rest of the world enters the heart attack zone after 50, Indians do so at 35. It is pretty easy to reverse the trend; if all we do is five things quit smoking, have a active lifestyle, eat healthy, check health regularly and beat stress. Alchemist is doing nationwide activation for Billion Hearts Beating, the largest being the calm song which is composed by Shameer Tandon & sung by Top Singers like Sonu Nigam, Shaan, Sunidhi Chauhan, Hariharan & Anushka Shankar at the sitar. This song will be unveiled in Hyderabad, on the eve of World Heart Day"