92.7 BIG FM ties up with Carbon Minus India

92.7 BIG FM, the radio arm of Reliance Broadcast Network, which recently launched India's first ever mimicry show in the green humour space "India Gate Basmati BIG Asli No.1', while tickling the funny bone of audiences, is ensuring credibility in content through its tie up with Carbon Minus India.

Commenting on this initiative, Soumen Ghosh Choudhury, Business Head, 92.7 BIG FM commented, "It brings great pleasure for 92.7 BIG FM to initiate this unique talent hunt ' Asli No.1 across India as we have in the past been associated with a number of campaigns in the green space. In fact, we are honoured to have well-known Chief Architect of Indian Carbon Market; Dr Srikanta K. Panigrahi, Director General, Carbon Minus India, is currently advising the honourable Prime Minister on National Strategic Knowledge Mission on Climate Change has also been awarded the National Science Popularisation Award from honourable Prime Minister of India in 2004-05; for his extraordinary contribution and commitment to popularize Science among common mass, who is working in the areas of Environment Protection, Energy Conservation and Sustainable Development for last more than 22 years. Thus, having Carbon Minus India on board as the strategic partner for Asli No.1, helps us to leverage our brand and take it to greater heights!"

In order to make the mimicry talent hunt an outstanding and an exceptional property, Carbon Minus India, plans to set a platform and spread awareness of getting eco-friendly through this unique talent hunt. 92.7 BIG FM and Carbon Minus India together plan a 360 degree promotion in order to grow their partnership and multiply visibility amongst the masses by creating presence through on-ground activities by displaying banners and standees at key places like India International Centre, India Habitat Centre and Common Wealth Games Office Complex, spokespersons interviews and tips on keeping the environment green and clean on the radio station amongst many other activities.