94.3 MY FM bags The Laadli Media Award for BOL' Campaign
94.3 MY FM RJ’s Karthik and Mohit were felicitated with The Laadli Media and Advertising Awards for gender Sensitivity 2013-14 (Western Region) for their campaign BOL. The BOL campaign was aimed to bring about a change in the societal mindsets and make the women feel safe. The award highlights work done towards creating awareness for women empowerment. Looking at the rampant crime/violence against women, MY FM took an initiative called BOL which was an attempt to ensure the security for women in the city. The campaign saw RJ Kartik and RJ Mohit take voluntary arrest and confine themselves in jail to draw attention and create awareness. They vowed to come out when 94,300 people will pledge to stop violence against women.
Campaign activities commenced from signing the registration forms, oath ceremony and lighting up of candles to mark the commitment for security of women. The entire campaign was projected as an awareness drive against this evil and as a result 94,300 people came forward to take the oath. Famous names like Jyoti Khandelwal, Mayor, Jaipur & Princess Diya Kumari, MLA, BJP also came forward to take the pledge. The awareness created by the RJs encouraged schools & artists to give voluntary performances on women related issues. Ryaan Public School, Ace Kathak Dancer Chitra & Sonal Tiwari, ARCH students, Rohit Sharma (Indian Idol season 3) & Pirates of Soul band pledged support to the initiative.
MY FM also undertook a 360 degree campaign to promote the initiative. Harrish M. Bhatia, CEO, MY FM said, “It is an honour to win The Laadli Media Award. Crime against women is one such issue that can’t be ignored thus we have initiated “Bol” and we are glad around 1 lakh people came forward to support the cause.
Viplove Gupte, National Programming Head, MY FM said, “I am extremely proud of the team which pulled this herculean task through. The city of Jaipur and many prominent personalities of the city helped us reach our goal of getting 94,300 pledges signed, against the violence and injustice met by women. It was our decision to not back out till the entire city of Jaipur comes on the street to support us. The award is a testimony of what we managed to do with this. Just because we believed in it and it was for a greater good.”