94.3 MY FM bags three awards at the Asian Leadership Awards!

94.3 MY FM, India’s local FM network has bagged three major awards recently, continuing its award winning spree. MY FM won the prestigious Asian Leadership Awards in Dubai, in the category 'Radio Station of the Year'. The event attracted the best of companies from Asia, 94.3 MY FM was conferred the award amongst presence of various companies like Porsche, Harley Davidson, British Airways and Microsoft which were declared winners in their respective categories.

94.3 MY FM also won the coveted awards for ‘Brand excellence in Media & Entertainment’ category in Global Awards for Brand Excellence organized by the World Brand Congress Awards in Mumbai. 94.3 MY FM shared the award with SAB and MOVIES NOW in the category where the competition was from some of the world's biggest brands & most influential marketing organizations. MY FM has continuously pioneered innovations in the radio industry through its unique programming and listener initiatives. Some of these initiatives that have led MY FM winning the award include the City Ka Campus Star, a College talent Hunt with celebrity VJ Rannvijay, a one-of-a kind platform that encouraged youngsters to explore radio to display their talent and become brand ambassadors in their own colleges; Ek Koshish – Ek Rupiya Abhiyaan – a unique CSR initiative wherein listeners donated one rupee each for the surgery of an ailing child, in need of immediate medical attention, and effectively mobilize funds to save their lives demonstrating the power of the medium; the MY Music Marathon, aimed at setting an unprecedented example of the passion of music lovers and creating an experience that encapsulates the essence of Jiyo Dil Se, celebrating music with listeners around ‘world music day’. MY FM created a Limca record for this feat that was orchestrated simultaneously across MY FM stations.

To add on to its merits 94.3 MY FM was also recognized for its new and innovative initiatives in the mobile application space. 94.3 MY FM bagged the Best Mobile application in the media category award at the Mobby’s Awards held recently in Mumbai. The mobile application from MY FM which won the awards has unique integrated features for listeners to connect & engage with the station.  Features like MY Connect allow users to go to their city-specific social media platforms. Other interesting features include MY Message where one can send a song request or contest participation SMS to MY FM with a one touch key and MY Download where end users can download MY FM tones as their mobile ringtones to name a few.

“I am extremely elated with the recent award wins and the industry recognition for the brand. It not only showcases the growing preference of the brand among its listeners but also strengthens our belief in the localized approach we take in the markets we operate in to reach out to our listeners. I would also like to thank my staff which has worked seamlessly for us to reach this level of excellence. With the recent award wins,  94.3 MY FM has not only spelt out its brand pull but also the prominent position that it has taken in India’s Radio market” said Mr. Harrish M Bhatia, CEO, 94.3 MY FM

94.3 MY FM's customer centric focus has ensured that the station thrives to create innovative platforms that connect it with their listeners. The station’s constant endeavor to offer the best of services to their customers and entertain their listeners has gained them recognition not only amongst its peers but also amongst the industry at large both nationally and internationally, the awards bestowed on 94.3 MY FM is a mark of that recognition which the station strives to achieve every year.