94.3 MY FM hike advertising rates by 25%

MY FM has increased its advertising rates by 25%. The decision to hike rates is taken to address the current inventory crunch; MY FM is the undisputed leader in the markets it operates in be it listenership, music, favorite station or RJ’s (as per the latest Hansa Research). The leadership reflects the effectiveness and efficiency of radio in the changing market dynamics.

Commenting on this, Harrish M Bhatia CEO, 94.3 MY FM – Radio Business of Dainik Bhaskar Group said “MY FM understands the pulse of the market, our music and content is according to listeners preferences. This has enabled MY FM to enjoy an unparalleled leadership across its stations. He further added “Our markets are growing at an exponential pace and advertisers have realized that radio is the most effective way of reaching out to the audience. Our advertisers know the value proposition we offer basis our local understanding, and that is why we are the Retail King. The new price structure is designed keeping the interest of both client and listeners in mind”

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