94.3 MY FM Launches Radio's First RAP Anthem

94.3 MY FM launches the world’s first Radio RAP anthem. The anthem encapsulates the product philosophy and seamlessly highlights the organization’s customer centric focus, the science behind picking up the song list, how unique and interesting content is created for the listeners and the value addition our expert panelbring to the listeners.The Anthemgot launched today across all MY FM stations today, which is composed and sung by famous rapper Badshah, the anthem video will also be available on youtube.

The jingle has invigorating and refreshing twist matching the genre of peppy taste, who admire trendy rap. The jingle is flavored with combined mixture of frenzy iconic rap& hip hop.As music style permeates to the ethos of rap lovers, the jingle also reaches out to its listeners through Badshah by spreading the message of most wide spread rap songs frequently played on 94.3 MY FM.

Badshah - Renowned Indian singer and rapper known for delivering big hits like ‘Saturday’, ‘Selfie Le Le Re – Bajrangi Bhaijan”and ‘Abhi to Party Shuru Hui Hai’ is an established name in the rap industry enjoying a huge fan following.

An Integrated marketing campaign is organizedfor the RAP song through various platforms of traditional & online marketing. The campaign is promoted heavily using Print Innovation in Dainik Bhaskar & DNA, to give it maximum exposurethrough digitally equipped social platformslike-Youtube/Facebook. The anthem is also available as ring tone across various mobile operators serving the purpose of business to consumer. Thecampaign also envisionsto ensure the brand connectivity which will be the most vital aspect of the campaign.

Launching the new jingle of MY FM, Badshah said, “It gives me immense pleasure to compose jingle for one of the leading radio chanels-94.3 MY FM. It’s an amazing radio channel, they wanted to highlight their product philosophy, music selection process, content creation process and organization’s customer centric focus, I had to infuse my style and make an anthem. I believe singers always seek an opportunity to connect with the audience and I thank 94.3 MY FM for providing such a great platform”

On the release of new Anthem, Viplove Gupte-National Programming Head quoted, “Sometimes it just starts with a very vague idea in mind. Such ideas come only during brainstorming. The idea was to create an anthem for radio. While exploring the options on who should create this anthem, one name came very prominently who was not only popular but a supremely talented too – Badshah. Music aficionados have known him for long, when he used to write and perform rap for other singers to when he finally decided to come on his own and as they say, he created history. For regular listeners, Badshah is the man/ creator/ singer/ composer behind two of the most popular hits of last year – Saturday Saturday and Abhi to party shuruhuyihai.”

Commenting on the release, Mr.Harrish M Bhatia, CEO 94.3 MY FM said “the vibrant and widely popular Badshah composed theJingle purely out of his own imagination. He had a brief to work upon, but there was no restriction from our side, hence you can hear the style of Badshah meeting the content of MY FM. This initiative is first of its kind. No other radio station in the world has ever created a rap anthem describing the content of the radio station. Not only it showcased what our philosophy is but, also how we bring unique content to our listeners. The rapper Badhsah meets Radio ka Badshah.

He further adds “I am excited to see the response from listeners, this RAP is especiallyfor our listeners &also to take ourphilosophy forward by telling our credo in a fun musical rap’’

Link - https://www.youtube.com/watch?v=BfTyn_YxpZg