94.3 RADIO ONE ANNOUNCES HRITHIK ROSHAN FOR NEW PROPERTY 'YOUTH-STARS'
Next Radio Ltd (94.3 Radio One) the joint venture with BBC worldwide that runs differentiated radio formats in 7 cities announced a new program property called YOUTH STARS that will soon run in all 7 cities namely Mumbai, Delhi, Bangalore, Pune, Kolkata, Ahmedabad and Chennai
Youth Stars encourages the young and youthful at heart to live their dreams by showcasing the achievements of youth stars in India from various fields. Be it cricket, movies, business, start ups, art, entertainment, Radio one will tell the stories of the odds that these special young people overcame to reach their goals and come out as winners.
Radio One has roped in the original ‘youth star’ Hrithik Roshan to tell the stories of the young who he considers today’s ‘youth stars’.
Hrithik Roshan who was excited about the collaboration with Radio One youth stars said “A champion comes out fighting all odds…These kind of ever day inspirations are so exhilarating. I hope that people will listen and learn as well. I live and learn every day. That’s the way to be” (sound byte of hrithik attached)
“We are delighted to have Mr. Hrithik Roshan as he is someone who has endlessly inspired the youth to go beyond the ordinary and excel in one’s endeavors. His excellent voice acting and ability to add emotion to the stories will add a unique dimension to this unique radio initiative said Anil Machado, Chief Programming Officer at Radio One
“The initiative is being promoted on youtube with a new song #YouthStar created and performed by the Radio One in-house band which includes Radio One MD Vineet Singh Hukmani. The song can be seen here https://www.youtube.com/watch?v=OfqsXFpgZWE The song visually highlights how the youth stars of today don’t hold back and go for their goals without fear” added Anil Machado
“We are the engagement leader in the radio space using a unique combination of on air and mirrored online content to satisfy our tribe of upscale educated listeners and this property will help us propel our ‘measurable currency of engagement’ in a fabulous way. We offer our advertisers and agencies far better ROI on measurable engagement parameters thanks to social media content and this has helped us get a premium on all our special properties and campaigns said Saurabh Sehgal, Chief Sales officer at Radio One
“The stories of the youth stars in every city will be told in a rich and emotional fashion on the station in 7 cities throughout the day parts and the content will be mirrored with text, audio and video content on a special facebook page created for this https://www.facebook.com/RadioOneYouthStars which has got huge response with over 40,000 youth star fans liking the page even before the property kicks off! We are confident in creating a case study on ‘on air and digital engagement’ with this property as unlike other stations we target a unique tribe of listeners. We will also propel this with an on ground ‘Youth star awards’ in each of our 7 cities as a part of this initiative said Shyju Varkey , Chief Marketing officer at Radio One
“This initiative is one of many that will help Radio one change gear to meet the needs of the future which are hinged on expansion in the FM radio space coupled with growing opportunities in the digital space. We, have been, are and will be the pioneers in the differentiated tribal audience engagement space and this is the core of our strategy that helps us create and maintain a high margin business as we move forward said Vineet Singh Hukmani, MD & CEO Next Radio Ltd (RADIO ONE)