94.3 RADIO ONE ANNOUNCES #SUPERWOMAN' with VIDYA BALAN

After the successful #YouthStars initiative with Hrithik Roshan, Next Radio Ltd (94.3 Radio One) that runs differentiated radio formats in 7 cities has announced a new program property called RADIO ONE SUPERWOMAN that will soon run in all 7 cities namely Mumbai, Delhi, Bangalore, Pune, Kolkata, Ahmedabad and Chennai.

The pioneering 6 week program will highlight how your modern urban woman in India is a Professional, a wife, a mother, a sister, a friend, a boss and so much more which makes her the Superhero in all our lives. Today, economic progress of our country is directly linked to how much our country empowers its women with education and opportunity.  Many top positions in the corporate world are occupied by able women and this is the inspiration behind the program property. The property will culminate with special ‘#SuperWoman awards’ in each of the 7 Radio one cities where listeners will choose women who have made a difference to that city

Radio One has roped in Vidya Balan to tell the stories of today’s Superwomen and the various roles they play. She will highlight their ‘powers’ in various fields be it as a home maker , a businesswoman, as entrepreneurs , as social workers and many more.

Vidya Balan said On Radio One : “I would like to represent the super woman that resides in every woman. A woman who is aware of her power and strength, a woman who constantly celebrates the power of being a woman”

“We see so many movies with super heroes with super powers and we felt that women all around us have that true quality of invincibility and purpose and we must pay tribute to women as they do really make our world go round.  Vidya Balan, we felt, perfectly epitomizes these values off screen and on screen and her credibility and prowess on radio made her a perfect choice for Radio One Super Woman said Anil Machado, Chief Programming Officer at Radio One

“The stories of #SuperWomen in every city will be told soon in an exciting manner almost in superhero movie fashion on the station in 7 cities throughout the day parts and the content will be mirrored online on a special facebook page . The page already has rich stories shared by our listeners where they have mentioned who the superwomen in their lives are.  The page already has over 21000 Likes and is growing fast. An all-woman radio one band formed by in-house members will also sing a song that will capture the qualities of this superwoman in song and this will certainly add a buzz to the property, added Anil Machado.

“Engaging educated audiences is our greatest strength. Radio One Superwoman helps build a bridge of credible content coupled with imagery of ‘today’s woman’ that every advertiser in almost every brand category wants to connect with. We are amplifying this ‘real city woman’ , and rightly so, as being exciting and extraordinary and are happy that as a result our listeners will re-discover the super women in their own lives. With unparalleled on air and online synergy we are confident that this initiative will soon set new benchmarks in listener engagement using real life inspiration” said Vineet Singh Hukmani MD & CEO Radio One

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