94.3 Radio One brings in "PLAY YOUR MUSIC DAY'

Continuing with the trend of pioneering the "music radio' space in India, 94.3 RADIO ONE and brand ambassadors SHANKAR EHSAAN LOY are launching "PLAY YOUR MUSIC' DAY'. A total of 1000 listeners will be chosen across 7 cities month on month to come to the stations and play their favourite songs. This is the first time that an fm station has opened its doors to the music loving public to take control of the music airwaves.

It will begin with the iconic music directors SHANKAR EHSAAN LOY themselves taking control of 94.3 RADIO ONE to play 13 songs live and unplugged; again a feat never accomplished on private FM radio in the sphere of music.

94.3 Radio One's new anthem composed and performed by SHANKAR EHSAAN LOY invites the listeners to the station with a passionate call, "AAO APNA GAANA BAJAO, COME AND PLAY YOUR SONG'.

"The anthem song captures the essence that every person has a favourite song; something they dance to, dream to, wake up with, something that defines them. This is their chance to reveal themselves to the world through the songs they love", added SHANKAR EHSAAN LOY.

The 1000 Listeners who come to the station will have the opportunity to share the music space with movie stars, cricketers and famous musicians, all of whom will also play their favourite music. The first of these will begin on 23rd July from 8 am to 9pm. There will also be exciting contests, where these lucky listeners will get to win exciting prizes. This will be executed every month and soon the whole city will discover the "maximum music experience'.

Vineet Singh Hukmani, Managing Director 94.3 Radio One said: "This is what a specialist does versus a generalist. We will continue to break new ground in the music space ON AIR and OFF AIR and involve listeners and artists at a scale that has never been achieved before in the music broadcast space in India. Everyone at Radio One feels passionate towards music; many who work here are talented musicians themselves, unlike other stations where the connect with music is a very distant and superficial one. We also don't "discriminate' between film and non film music. Good music is good music!"

"We have a multimedia campaign breaking soon to promote "PLAY YOUR MUSIC DAY' which uses television to bring about the natural chemistry of SHANKAR, EHSAAN and LOY at the radio station, as they discover the unique music strengths of 94.3 Radio One. We will also use print, outdoor and other innovation to "own the music space'," said Shyju Varkey, National head of Marketing 94.3 Radio One.

"The era of generic radio is over! It is time to specialize, focus and excel!', said Vineet Singh Hukmani.