94.3 Radio One celebrates 11th year with new audience tracker
94.3 Radio One India the brand owned by Next Radio Ltd, a subsidiary of Next Mediaworks Ltd will commence its 11th year celebrations from Sept 4, 2018 to peak on Sept 18, 2018, the day of the anniversary. The celebrations in its 7 cities of operation will continue till the end of October 2018.
The 11th anniversary of 94.3 RADIO ONE will see the launch of it’s unique audience tracker called the INTERNATIONAL INDIAN ANNUAL MONITOR report. This, the first time for any media company in India, tracks ‘brand/category preference’ behaviour of 4.2 Mn upscale listeners (as per IRS) of 94.3 Radio One in Delhi, Mumbai & Bangalore – The largest media markets . The annual report has a foreword by respected industry stalwarts – Sam Balsara, Sunil Lulla, Ashish Pherwani, Leo Puri, Madhu Dutta, Sulina Menon & Subhodip Pal.
This pioneering report was created with queries pertaining to brands/categories that were designed as ‘help questions’ and not research. These 'help questions' were asked by Radio ONE RJs on its stations and 1.3 million fans of 94.3 Radio One on facebook. The questions sought genuine listener advice and listeners helped their favourite RJs in making real life product / brand choices. Extensive responses have been tabulated in the report to provide valuable insights for future content creation & improving brand conversation impact for advertisers, exclusively within this upscale audience of 94.3 Radio One. The complimentary Annual International Indian monitor report can be accessed from here.
“On our 11th anniversary we at 94.3 Radio One feel the deepest connection with our tribe - The International Indian. The International Indian Annual Monitor, a first for any media company in India, directly tracks our upscale audience consistently & accurately to build enhanced value for our listeners & advertisers in the digital age. Our 11th anniversary is a momentous occasion for us to thank our listeners, advertisers, business partners, board & team members for their fabulous contribution throughout our ‘different’ 11 year journey said Vineet Singh Hukmani, MD & CEO Next Radio Ltd, who also completes 11 years with the company on Sept 18th.
Music Video for the 11th year by the in house Radio One band
The theme for the 11th year celebration is ‘WHATEVER IT TAKES’ - A ‘rejuvenated commitment’ to listeners, advertisers and well wishers by each and every member of the company across India. This theme is expressed in a song performed by the in-house band of the company.
NEW CONTENT for the 11th year.
Being India’s largest international format radio network, we are refreshing the sound design of the station to be even more current. This will help listeners feel the ‘renewed connect with a global quality sound’. We will have the legendary Kabir Bedi anchoring a new program on air called #OneWon that showcases how 1+1 = 11. It highlights unique situations that came together during the year to create a winning combination! We will also have enhanced Indian & International celebrity participation to amplify the celebration in our listener community said Anil Machado, COO – Programming & Innovations.
The company has designed a new logo to commemorate the 11th year with the tagline – Celebrating 11 different years. Station heads of 94.3 Radio One, across all the 7 cities, have kicked off a special 2-month program that involves health check-up camps, motivational offsite visits and special movie screenings and fun outings for both employees & listeners.