94.3 Radio One launches unique 20-20 on-air game module; First time on Radio
The station with the "Maximum Music, Maximum Choice', gives you the opportunity of your lifetime to win loads of prizes. Test your cricket quotient, by taking part in the Bunty20 quiz conducted by Harsha Bhogle about the previous day's game and wins tickets for the next T-20 game in your respective cities. One lucky winner from each city will stand a chance to play the NATIONAL Bunty 20 Quiz FINAL at Mumbai with HARSHA and win himself a SWANKY CAR.
At this occasion, Vineet Singh Hukmani, Managing Director 94.3 Radio One said, "94.3 Radio One is the pioneering "music station', which has been in constant pursuit of new trends on radio. We have been persistently exploring opportunities to make an emotional connect with zillions of our fans. Music being the life and cricket being the undisputed religion of Indians, 94.3 Radio One decided to bring together these key elements of the core Indian existence through "Bunty Twenty'- Khel Bees Ka, Radio One's new property."
Maintaining its core proposition of being the ONLY music station which, understands the listeners' enthusiasm and zeal for cricket; 94.3 Radio One has introduced Bunty - the personification of the avid cricket fan present in all Indians. Bunty will add glamour and masala for the listeners ranging from the gossip about the celebs, cheer girls and the "otherwise" of the game like interesting cricket scoops & the inside stories, the after match parties etc.
Commenting on the initiative Shyju Varkey, National Head of Marketing 94.3 Radio One said "The entire nation is abuzz with cricket fever, irrespective of age, sex or class. 94.3 Radio One has introduced Bunty Twenty - Khel Bees Ka to create a common platform for Music and cricket. Bunty is a real life character, which epitomizes the Indian cricket fan. He is within you, me and all of us. He represents the cricketing passion of every Indian."
To promote its initiative, 94.3 Radio One had engaged in setting up on-ground events in different malls across country, where fans had an opportunity to experience the on-air experience, live, and win instant prizes .
Rajeev Bhandari, COO, 94.3 Radio One said, "The success of our Cricket Raaj activity during the just concluded World Cup gave us the impetus to go ahead with this property. A number of our sponsors for our previous cricket initiatives were enthused by the response have come on board this time around as well. Our title sponsor this time is DSK Supinfocomm, and our presenting sponsor is Kaspersky"
One listener, in each city, who sends in the maximum number of correct answers at the end of the activity, will be flown down to Mumbai to be quizzed live by Harsha. The winner at this live event will take home a car.