94.3 Radio One's GOLDEN "pooling' concept

There has never been nor will be a more trusted and golden interactive medium than the good old radio ” a timeless gift by Marconi to the world of listeners. The first electronic medium of mass entertainment, radio has emerged to be more of an emotional and imaginative attachment as the ages go by ” the emotional quotient unparalleled by any other medium. And when such a medium turns to be do-gooder for the masses, isn't that enough golden news by itself?

To be standing tall and alone in the winner's gallery and that too for the topmost honour, a Gold, is the rarest of rare honour ” and assuredly, many would have given all to trade places with 93.4 Radio One, who stood tall with its golden award that night at the PRCI Corporate Collateral Awards 2010 at a glittering ceremony held at the Indian Habitat Centre in New Delhi recently.

With its best public service campaign, 94.3 Radio One's "Let's Pool' it not only unleashed the power of its medium, but also how creativity can be put to greater good in its efforts for the betterment of the society and its inhabitants and was a clear winner among the medley of big names for the golden crown of glory at the PRCI Corporate Collateral Awards 2010. Receiving the award at the award ceremony held under the aegis of Mr Manishankar Aiyar, Advisor to the Bureau of Parliamentary Studies & Training, Mr. Shyju Varkey, National Marketing Head, 94.3 Radio One, expressed his extreme happiness at being chosen for the prestigious award. "Lets Pool ” 93.4 Radio One's car pooling initiative is a powerful initiative by the very nature of its sheer simplicity toward addressing the critical problem of traffic congestion in a city like Bangalore," he said.

In a function which was graced by former Union Minister of Petroleum & Natural Gas and ex director of CBI Joginder Singh amongst other key dignitaries, Varkey said that the least that a powerful medium like radio can do is to show the way and disseminate effective solutions among its listeners.

Instituted by the Public Relations Council of India (PRCI), the PRCI Corporate Collateral Awards were given for the first time with a global view, to recognize the outstanding contributions made by corporate and other institutions to the corporate world and to society at large. Besides 94.3 Radio One, the only media company to get the award, the other winners were Coca Cola, Mahindra & Mahindra, Kingfisher and IDBI bank. 94.3 Radio One is a joint venture between Midday Multimedia and BBC worldwide was recently awarded the number one Radio Brand in the Pitch Magazine "Brandometer study' done among 135 key media decision makers in India.