99labels launches 9rasa.com

After successfully introducing Indian netizens to the world of flash sales of the most sought after international brands with 99labels.com, the parent company Ninety Nine Labels Pvt. Ltd proudly announces the launch of www.9rasa.com, its catalouge based e-commerce venture. 9rasa is a continuous celebration of all things traditional, showcased and presented to shoppers in a fully contemporary way.

9rasa is all things traditional, set in the context of today.  Unlike 99labels, 9rasa is a catalouge based model which means merchandise stays available on the site for a longer duration and customers get faster delivery. 9rasa brings to you a new and exciting selection of expertly curated and hand-picked products, interesting features as well as a section to ‘style your look’, all at price points that will make you smile. New merchandise shall be added each week to keep your fashion and lifestyle shopping experience fresh and exciting.

Ishita Swarup, Founder & CEO, www.9rasa.com, says, “After a successful stint at 99labels.com, we saw an opportunity in a  catalouge e-store which caters to everyone who loves Indian merchandise. There is no site offering curated merchandise in the ‘ethnic’ space. 9rasa is intended to be the first traditional shop of its kind. We are looking at a faster delivery cycle and highly curated merchandise that we can offer globally. The merchandise would be on sale for longer duration unlike the flash 4 day sale model. We have also enhanced the user experience with tools like ‘style your look’ so that one can mix , match and buy a look rather than a single product. ”

A complete shopping platform with its roots set in tradition, vibrant and glowing with promise , 9rasa from Ninety Nine Labels Pvt. Ltd. brings to you the finest offerings for today’s modern yet very essentially Indian woman. The collection is intended to complement her every mood and facet, and to celebrate her unique persona. Be it intricate silver jewelry from Rajasthan, gorgeous saris from Benares or delicately worked linen from Calcutta; 9rasa is a treasure of all the rich traditions of India brought to you in a completely contemporary way.

You can be sure that at 9rasa, you’ve arrived at a delightful and fulfilling shopping destination where you can fully count on the product, as well as the service!