9XM charts an aggressive digital strategy, with 9XM.Hungama.com, 9XM Radio and Bollywood Caller Tunes

9XM, India's No.1 Bollywood Music Channel has taken a huge leap in the Digital space by introducing many unique concepts on the internet for 9XM viewers. The Channel in partnership with Hungama.com, India's premium digital entertainment storefront, has launched an online Bollywood Music Store - "9XM.Hungama.com' and 9XM Radio ' the on-the-move radio for Bollywood Songs, Celebrity interviews, Bade Chote Bakwaas, etc. 9XM is also offering Bollywood Caller Tunes on the channel giving its viewers an instant opportunity to set caller tunes of the latest songs aired on the channel. The services are available on web, WAP and IVR.

9XM.Hungama.com will provide music lovers an opportunity to sample, select and download their favourite full length Bollywood music tracks and also movie trailers from a comprehensive catalogue of over 1,00,000 songs across various genres. The site will also provide an opportunity to viewers to download 9XM's iconic characters in the form of videos and wall papers on their mobile phones. Viewers can sms MSTORE to 54646 from their mobile phones or log on to 9xm.hungama.com.

9XM Radio will air non-stop Bollywood songs, celebrity interviews and Bade's Chote's Bakwaas. To get 9XM Radio, viewers need to dail 54646996 from their mobile phone. Viewers can also set the best and latest songs aired on the channel as Caller tunes on their Mobile phones through the Bollywood Caller Tunes initiative introduced by 9XM. One can sms the unique song code that is displayed while the song is aired on the channel and send to 54646 or sms BOLLYTOP to 54646 to get the top Bollywood Caller Ring Back Tunes.

Speaking on the initiative,Vibha Gosher, VP - Digital, 9X Media Group said "We are the only Television Network in India concentrating only in the music space. We are committed to provide world-class entertainment across platforms. Bollywood music has become an integral part of our lives. 9XM viewers can now consume our content and enjoy the best Bollywood songs at their own convenience. We are pleased to partner with Hungama.com for these unique initiatives where music lovers can download the latest movie ringtones, trailers, wall papers of their favourite stars and the iconic 9XM characters on their devices on the go."

9XM's association with Hungama.com provides music enthusiasts an opportunity to not only access their favourite content anytime, anywhere, but also access exclusive branded content. Their favorite characters Bade- Chote, Beetel Nuts, Falli balli and Bheegi Billi are now also available on the mobile platform.

According to a recent study, the digital music business has great potential in India. Dominated by mobile music, the digital music business will surpass physical music in sales in India. The growth in Digital entertainment will be mainly driven over the mobile platform, across a plethora of devices- mobile phones, tablets and laptops.

The 9XM.Hungama.com music store will facilitate easy access to music across various digital media at competitive price points.