9XM garners highest GRPs across age group

9XM, India's Bollywood music destination, continues to lead the music television space in India across all segments. As per the latest TAM data for Hindi Speaking Markets (HSM) for Week 46, 2010; 9XM has maintained its lead by GRPs and has also garnered the highest time spent across all key segments.

Commenting on 9XM's stunning success, Amar Tidke, Head of Programming, 9XM said, "The latest TAM data indicates that 9XM is the BADSHAH of music television genre in India. 9XM's innovative content and the loyal viewer base have made it possible for the Channel to sustain its leadership position. Also 9XM's special programming initiatives including Kaun Karega Bakwaas, Giftwaali Diwali and the various movie contests and our brand new show Funda Fry, have received a great response from viewers in India. I am confident that the December line-up of special programs will further enhance the Channel's performance across all key segments."

9XM's stupendous audiovisual experience has continued to captivate viewers across the length and breadth of India. The channel enjoys great brand affinity and a large loyal viewer base across all age groups.