9XM House of Dance with DJ Chetas

When India’s most popular Bollywood Channel collaborates with India’s best Bollywood DJ, the result can be absolutely electrifying! 9XM in association with DJ Chetas have created an ultimate bollywood dance music show show called 9XM House Of Dance. The two-hour music block of Bollywood Mash-ups/ remixes will be aired on 9XM, every Friday and Saturday from 10 pm to 12 midnight, starting 20th December 2014.

9XM House of Dance will be launched at an exclusive gig/party with DJ Chetas at Club Royalty in Mumbai. DJ Chetas will play the select 9XM House of Dance playlist and enthral the audiences with his musical talent.

Speaking of this collaboration, DJ Chetas the King of Bollywood Mashup,  said "9XM House of Dance is my exclusive remix playlist created for the fans of Bollywood music and the viewers of 9XM. This compilation consists of bollywood chartbusters that can get any party grooving. This being my first collaboration, I am thrilled to be associated with the best Bollywood music destination in India."
Speaking of 9XM House of Dance, Amar Tidke Chief Programming Officer, 9X Media said "Bollywood Music and Electronic Dance Music are most popular music genres in the current times. In night clubs, majority of the people love Bollywood music and the youth in particular love the Electronic Dance Music. Keeping this trend in mind, 9XM has collaborated with the best Bollywood DJ of India, to launch an exclusive music block of Bollywood dance music. Offering the viewers the best party experience in the luxury of their homes, 9XM House Of Dance will be a never-before-seen sound and visual experience. The special 9XM House of Dance playlist created by DJ Chetas will ensure that Friday and Saturday nights are no longer the same. A big shout-out to Tseries and Sony Music for supporting us on this innovation."

9XM House of Dance will be promoted through print, on-ground and radio promotions. The channel has tied up with RED FM as the Radio partner to promote 9XM House of Dance. The channel will also partner with over 100 lounges/clubs across Mumbai, Delhi, Gurgaon, Noida, Pune, Kolkatta, Jaipur, Goa, Indore and Bhopal where 9XM House of Dance will be streamed live along with the on-air launches. 

9XM will also promote the music block across digital and social media platforms. Bollywood music fans will get to know all about the on-ground promotions and various parties in their towns on www.houseofdance.in - a dedicated web destination created for 9XM House of Dance.

9XM will also launch a unique application for Android users keeping them updated on the 9XM House of Dance parties in their respective cities. The app will also stream the 9XM House Of Dance Party experience live on their mobile devices. So call your friends over, tune-in to 9XM House of Dance and let the music take over. House parties will never be the same again!

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