9XM's Bheegi Billi now has an ice-cream to his name
Bheegi Billi, one of the popular animated characters on 9XM, who is known for strumming his guitar and singing songs, is a youth icon. Strawberry is the fruit for the season and hence Gelato launched Bheegi Billi Strawberry Splash which is available to the patrons across 55 outlets of Gelato Italiano starting February 1, 2011.
Commenting on the association, Pawan Jailkhani, EVP Sales, 9X Media Pvt. Ltd. said, "We are delighted to partner with Gelato Italiano in this unique initiative. 9XM's Bheegi Billi is very popular among youth and so is the range of Gelatos. The popularity of the character and the association for the Flavor of the Month will definitely receive an overwhelming response from the young patrons of 9XM and Gelato across the nation"
In addition to the special flavor of the month, 9XM and Gelato Italiano are also giving their patrons an opportunity to help Bheegi Billi win a date by launching a SMS based contest called the Bheegi Billi Love Contest. Starting February 1, 2011 the Bheegi Billi Love contest will go on till February 20, 2011. The lucky winners of the contest get a chance to win gift vouchers from Gelato Italiano & super-cool 9XM goodies.
Vinay Gopinath, Head-Marketing, Pan India Food Solutions, said, "We are excited about our association with 9XM, one of the leading music channels in the country and have thereby co-branded this month's flavor of the month "Bheegi Billi Strawberry Splash'. Gelato Italiano has specially created this fun & romantic "Flavor of the Month' keeping in mind the fun-loving traits of the popular 9XM character "Bheegi Billi' and Gelato Italiano's scrumptious flavors. Complementing the romantic season of love, this delicious flavor of "Bheegi Billi Strawberry Splash' comes in a blend of succulent strawberries and velvety cream that will be savored by everyone! Gelato Italiano has always been adored by the young fans owing to its innovative flavors time and again. All of us at Pan India food solutions are eager to see the response to this delicious new pink surprise."