9XM's Safe Driving campaign by Bade & Chote

The SAFE DRIVING Campaign by Bade & Chote for 9XM will communicate the current major concerns - "Don't Use Mobile Phone while driving" and "Don't Drink and Drive". These series of messages are being promoted on air on 9XM's "Bakwaas Band Kar" show, outdoor media in Mumbai and the digital space.

Speaking on the initiative, Amar Tidke, Head of Programming, 9XM said "Our animated characters ' Bade & Chote have achieved an iconic status with their 'unique' brand of humour that cuts across all ages and classes. Till date our characters have been ambassadors for fun and entertainment, however this is the first time Bade Chote will support such a social cause. The Safe Driving campaign with Bade & Chote will iterate 'drive safe messages' with the original flavouring of Bakwaas Bandh Kar. Besides the outdoor hoardings the Safe driving messages will be communicated through various platforms like Bus backs across Mumbai, On air promos on 9XM and the digital space. We invite all to come forth and join us in bringing about a change."