A 10 step guide to building a healthcare brand
PAGE India is proud to announce the publication of The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand by Gauri Chaudhari.
The book elaborates on brand building concepts and suggests necessary steps before application of such concepts. It focuses on three aspects of marketing – Understanding brand, market, customer, and competition, Developing the brand value proposition and brand articulation, and Strategy for media, metrics, and evaluation.
Announcing it’s release in March 2020, author Gauri Chaudhari said, “Different patients need different solutions depending on their physical, rational, and emotional needs & the generic approach rarely takes patients’ day to day challenges into account while creating and marketing brands. So strong is the influence of these generics marketing practices in the industry, that even the patented brands echo the same strategies. So, that was one of the key motivations for me to write the book and address these challenges. My book offers a combination of theory & practical guidelines with a rare blend of case studies from Consumer, International pharmaceutical and Indian healthcare industry.”
Ambi Parameswaran, Brand Strategist and best-selling author, writes in his foreword to the book: “By referring to multitude of examples from the non-pharma space, Gauri has made the book so much more approachable. At the same time, the book is replete with examples from the pharma space, of both medicines and devices marketed in India and abroad. Whether your brand is under patent protection or is the 50th in the market with the same molecule, this book can help you rethink your brand strategy and ensure that you drastically improve your chance of success.”