A Comm takes Snapdeal.com's campaign to Croma and E-Zone outlets across India

One of India's largest network media houses, Aurora Comms has connected with one of the most popular e-commerce sites, Snapdeal.com for their campaign. A Comms, which has been connecting brands to consumers at consumer spend zones has tied up with the e-commerce site for a unique campaign across India.

A Comms brought to the Indian market the innovation of streaming communication on multiple LCD panels in electronic stores. It has successfully been running campaigns connecting premium brands with technology climbers. Snapdeal.com is the first brand in e-commerce segment to display in Croma and E-Zone outlets across India on such a large scale.

So how exactly does this work? Aurora Comms uses multiple television panels in electronic stores to create an experiential zone for brands. While some brands may use the medium as pure-play display medium, for some it also works as sampling. In the case of Snapdeal.com, which already has a recall among tech-savvy and upwardly mobile audiences, this tie-up will only take it to the premium consumers of the two electronic stores and make them aware of its creative approach of getting the "Best Deals everyday". That Snapdeal.com itself has a presence and attractive offers in the same major cities as Croma and E-Zone are, is the X-factor of this tie-up.

Having known new media marketing inside out, A Comms will continue to monetize consumer footfalls with snapdeal.com and create result-oriented campaigns. This is easily a win-win situation for the retailer and the marketer.

Commenting on the medium, Samir Vithlani, Director - Key Accounts, Aurora Comms, said, "It is our endeavor to deliver targeted consumers in a contextual manner. Croma and E-Zone attract intellectual consumers and therefore we worked on offering branding and showcasing the deal site across these stores."

Abhimanyu Rishi, Head Activations, Snapdeal.com feels this will flash the e-commerce site before the eyes of a new audience. "The footfalls in electronic stores in India are tremendous and always increasing. Our tie-up is a unique attempt to promote Snapdeal.com to the smart, upwardly mobile urban citizen. We want to drive home our messages innovatively, not intrusively," he said.