A legendary collaboration of Shree Om Steels and Dr. Anupam Kher

Shree Om Steels is the biggest manufacturer of steel in Maharashtra. The company recently completed 50 years of operations, and to promote its legacy Square One Communications executed a campaign onboarding veteran actor Dr. Anupam Kher as a brand ambassador.

The actor is known for voicing opinions on social issues in India, and this collaboration is aimed at helping the brand promote its efforts towards building a stronger nation. Speaking about the collaboration Pawan Peety, M.D., Shree Om Steels said, "Shree Om Steels has always believed that our work contributes towards developing and strengthening the nation. On our 50th anniversary, we wanted to choose an ambassador to represent us, and Dr. Anupam Kher was a unanimous choice. He has seen the last 50 years of India as it has climbed towards greatness, and he also understands the patriotism embedded in our DNA. We feel he can truly help us connect with a wider audience and can help in making them aware of our legacy.”

A very young and vibrant team, Square One Communications approaches brands with fresh perspectives and hardcore research. Sharing the thought and the process behind the campaign, Amar Gulwade, Director, Square One Communications said, “Shree Om Steels has a strong legacy of 50 years, and storytellers that we are at the core, we felt that people should know their story. So the campaign is majorly weaved around the company’s contribution through these five decades." 

When asked about the agency’s approach towards the brand’s association with Dr. Anupam Kher, Amar Gulwade said, “A legendary story ought to be told by a legend and for a brand like Shree Om, it only made perfect sense to have a veteran who brings in experience and wisdom that blends well with the brand’s image. I think there couldn’t have been a better person than Dr. Anupam Kher to do that.”

The ‘Making India Stronger’ campaign will be focused across print, digital as well as satellite TV mediums and looks promising at enhancing the brand's visibility.

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