A Unique experience offered by Lavazza

Lavazza, Italy's favourite coffee and Lavazza, a world leader in the coffee market has taken yet another step in strengthening its market presence and to cater to the Indian market with the launch of its signature coffee shop "Lavazza Espression' in New Delhi. Located in the heart of the city in Connaught Place, the launch of Espression marks the beginning of a new chapter in Lavazza's India innings. This is the company's first Espression store in India after it entered the country with the acquisition of "Barista Coffee Company" and "Fresh and Honest Cafe Ltd." in 2007.

The new outlet is the latest in series of successful international openings. Internationally, Lavazza Espression has 30 stores and is present in cities like Barcelona, Turin, Milan, London, Dublin, Seoul, Chicago, Beijing and Shanghai to name a few.

Attilio Capuano, Asia & Pacific Director, Lavazza, said "India is a fast developing and fascinating country - a melting pot of different flavours and cultures, where young consumers are attracted by fashion, western trends and consumption habits. Lavazza Espression is Lavazza's ambassador around the world: The introduction of Espression in India is part of our long term strategy to strengthen the Lavazza brand and get customers to experience the rich flavours of Italy. We want to offer to Indian consumers the full Lavazza experience, made of ambiance, overall quality and excellent products. The first opening will be followed by an expansion plan to open Lavazza Espression stores across key metros in the country over the next 12-18 months"

Lavazza Espression has an innovative take on the world of espresso that has been made possible thanks to Lavazza's over 100 years of experience in the coffee industry. It embodies a perfect blend of unique international city glamour and Italian warm style and offers to patrons not only the authentic Italian coffee and specialties, but also a wide range of cool drinks and Italian food.

Espression was launched in 2007 to represent Lavazza across the world with a unique style and guaranteed Italian taste, as a place where consumers can experience Lavazza's brand values and where genuine flavours meet creativity and design.