A video tribute to Teachers by Binge and TeachMint

Ushering in Teacher’s Day, BINGE a digital entertainment Youtube channel for region specific content collaborates with Teachmint for a video. The video applauds the unflinching spirit of teachers even under most testing circumstances. The idea was to underline the dedication of teachers towards their duty and students even under a global health crisis, while adapting to new modes like online classes and e-tuitions.    

 The 6-7 minute video starring popular faces of social media and OTT platforms, Arun Khushwah (Chote miyan) and Abhinav Anand, touches on the subject of new means of education via internet and social media. It depicts instances of how students are getting acquainted to the online way of learning. The underlying message of the video states that internet is not only restricted to surfing through websites for information, but has widened its horizon and now acts like our teachers and plays a major role in simplifying our lives. In times of a pandemic online education has been the biggest blessing for students, while traditional methods of learning have been on a complete halt.

 Elaborating on the association, Co-founder and CEO, Mayank Yadav, said, “With Teachmint collaboration we got the opportunity to create content that talks about teachers adapting to the new way of education. With the expertise of our content team we were able to spin the story with fun anecdotes, whilst keeping the brand message and ethos intact. The whole idea of creating topical content is based on engaging with the viewer with information and instances that they would relate to.

 On the association with Rusk Media, Divyansh Bordia, Co-founder and COO, Teachmint, said, “With the Teachmint mobile app we aim to democratize online education that enables tutors to digitize their tutoring business with a simple mobile experience. Teachmint delivers two-way streaming video as well as a simple tutoring business management workflow to mark attendance, create content, conduct tests and a lot more. We at Teachmint are committed to bring ease, convenience and efficiency to the online teaching-learning ecosystem. Teachmint is already connecting teachers and students in 550+ cities and towns in India.

Our collaboration with BINGE of Rusk Media comes as a strategic marketing initiative, where we want to grab eyeballs of our target audience. With the expertise of the content team at RUSK Media of curating brand integrated relatable content, we have been able to create an engaging video that keeps the brand messaging intact and also brings to the fore the teacher-student sentiments. “

 BINGE, a Rusk Media Platform, is a new age, digital entertainment company, which was recently launched with an aim to create premium content for the regional markets. The idea was to target the Gen-Z and millennial, using a unique blend of engaging ideas powered by creative inputs and deep data insights to produce stories that resonate with this new age audience and touch their lives. Bringing in the joy of Teacher’s Day, this video touches the topic of how teachers have adapted to and equipped themselves to the new formats of teaching, whilst ensuring that the process of seamless teaching is not hampered. The video also highlights the subject, where the student- teacher relationship has evolved while they support each other in this new ecosystem of e-education.