AAAI partners with IAMAI

Advertising Agencies Association of India has tied up with Internet and Mobile Association of India to develop advertisement business which has classifieds and search marketing.

As per reports, the two associations have tied up to streamline the payment process for publishers as well as agencies, Put in place good business practices and processes and to push the digital advertisement business.

The associations will set up standards and norms for digital advertisements apart from ensuring fair pricing and rates.