Aahat to bring together 12 celebrities in an exclusive new series 'Maut Ka Khel'

Aahat, the horror show on Sony Entertainment Television, which is produced by Firework's Production has come out with a new reality show format. After having been consistently entertaining the viewers for 15

series. The star cast includes Roshni Chopra, Aashka Goradia, Vivan Bhatena, Gautam Rode, Ketaki Dave, Tanaaz Irani, Bakhtyar Irani, Aryan Vaid, Bobby Darling, Karishma Tanna and Sanjit Bedi.

The celebrities will be living for eight days in a 200 hundred year old haunted Haveli, the reality format is entwined in the sense that the actors will be playing themselves. The channel and the production house decided on this format to retain their set of loyal audiences and at the same time to get a newer set of audiences.

Speaking exclusively to Adgully, B.P Singh, Producer, Aahat, said that the actors were chosen keeping in mind the interest level of audiences and that the format is a new concept compared to other shows on

either displaying the campaign message or running it on-air.

Sounding bullish about the new format and their 15 year association with the show, Danish Khan, Vice President and Head of Marketing, Sony Entertainment Television, spoke exclusively to Adgully. "This is a

never before tried format. The show is refreshingly different and it is an exciting time for us. The show will be a new show and open a new territory in terms of product innovations," he said. | By Prabha Hegde [prabha(at)adgully.com]

More in Media