Aaina Music Series Crosses Two Million Views In Three Days

DOUBLEMINT® from Mars Wrigley, in collaboration with music entertainment company Songfest, announced their third single ‘Aaina’. The song is from the SPOTT award nominated music series DOUBLEMINT® FreshTake. As its first milestone, the song was trending at #12 on Youtube over the weekend and has garnered 2.1 Million views in less than a week.

The song has been sung by renowned Bollywood singer Monali Thakur and Ranajoy Bhattacharjee, the award-winning composer who has also crafted the tune. Based on step-siblings, the music video features telly-town queen, Anushka Sen, who has been winning millions of hearts through her performances in television series, music videos and movies, alongside Harsh Rajput of ‘Nazar’ fame. The lyrics have been penned by lyricist Geet Sagar.

The official Hindi music video shall be followed by the Bengali FreshTake version ‘Surer Bagan’ that has been written and sung by Ranajoy along with popular singer Chandrika Bhattacharya. A mashup of the two versions shall release soon after.

Yogesh Tewari, Marketing Director, Mars Wrigley said, “After the successful launch of ‘Aadatein’, a romantic love story, and ‘Tera Kya Hota’, a song about friendship, we are excited to bring to our consumers another anthem and its Bengali FreshTake - ‘Surer Bagan’. Each song in the FreshTake series reflects upon DOUBLEMINT®’s brand proposition of starting something fresh and building meaningful connections, and the new song brings forth the sweet and special relationship between siblings. This unique collaboration offers an opportunity for us to connect with our consumers in new and engaging ways and we are confident that our consumers will love it”

Adding on further, Monali Thakur, the voice of chartbusters such as ‘Moh Moh Ke Dhaage’ and ‘Sawar Loon’, said,“While celebrating different kinds of relationships through music and music videos, Aaina comes as a breath of fresh air, presenting the bond of siblings. With a beautiful melody and a unique story, it's dedicated to all the siblings out there and my fans are definitely in for a treat with this one!"

Expressing their excitement on their first ever music video together, Anushka & Harsh stated, “As actors, it is always fascinating to play different characters. But this music videos is special for us as we both love to sing and play music in real life, just like the characters. In the video we are shown fighting with each other, but on sets the chemistry was just amazing, thanks to our director Tathagata Singha, who is a treat to work with.”

Gaurav Dagaonkar, Co-Founder, Songfest and the brainchild behind DOUBLEMINT® FreshTake elaborates, “Each song and video of Doublemint FreshTake tells a memorable story of people starting something fresh and creating meaningful connections. After the success of Aadatein and Tera Kya Hota, we’re sure Aaina will strike a chord in the hearts of the viewers.”