Aaj Ki Raat Hai Zindagi celebrates life with Amitabh Bachchan on Star Plus.

Music, Clap, Dance, Huu-Haa! – Moments of celebration that have taken the nation by storm in the form of Aaj Ki Raat Hai Zindagi, is soon making its way to television screens to put a smile on many faces. The much awaited show by Star Plus will showcase India’s superstar Amitabh Bachchan in a pivotal role as he embarks upon a journey to celebrate life. Starting 18th October at 8 p.m. on STAR Plus, say ‘Huu-Haa’ to life, a show that will inspire people to change their outlook, and cherish the good that life has to offer, apart from entertaining them of course. 

Sanjay Gupta, COO, STAR India said, “Entertainment when done with a sense of purpose, can be a very powerful tool – one that can break the cynicism and bring about happiness. As a network, we have always strived to inspire a billion imaginations while working towards giving our audience something new and exciting. And with Aaj Ki Raat Hai Zindagi, we are happy to collaborate again with Mr. Amitabh Bachchan on a project which is so special. Off late, an overexposure of negative news has impacted our perspective towards life, so the show is an attempt to bring back a sense of optimism.”

Sharing his views about the show, Amitabh Bachchan said, “The show is all about a celebration of life and people who have made a difference. I am working with Star after a gap of 15 years and wanted a project that befitted the legacy. ‎Aaj Ki Raat Hai Zindagi is one such endeavour that will make you smile, dance, clap and go HuuHaa with joy. Life is all about living, loving and celebrating moments with people who put a smile on your face and it is this celebration that matters most.”

The extensive marketing campaign by Star Plus before the launch of the show, has led to immense curiosity and discussions all over. The first teaser of the campaign received over 1 million views on Facebook in under 20 hours, creating a new benchmark for TV shows. The punch line of the teasers, ‘Huuhaa’ got the nation talking about the show and #HuuHaa was trending. The entire campaign on social media has received over 400 million potential impressions till date creating lot of positive buzz. This will be followed by a marketing blitz on Television; Radio, Digital and Outdoor. The channel has roped in Maruti Suzuki as the presenting sponsor and Cadbury Dairy Milk as the powered by sponsor. The creative campaign for the show has been created by O&M and produced by bubble wrap films. It is a format owned and produced by BBC Worldwide. 

Mr. R.S. Kalsi, Executive Director - Marketing and Sales, Maruti Suzuki India Ltd says “We at Maruti Suzuki always believe in making a difference to every Indian and our inspiration comes from one place – India’s hopes, dreams and aspirations. It’s a privilege to be associated with a show that shares the same belief. Our vision is to be the ‘Pride of India’ and Aaj Ki Raat Hai Zindagi celebrates the pride of the ordinary people who have contributed and made a difference to the society in some form or the other.”