Aaj Tak LIVE Stream garnered over a 85 million video views
The Gold standard of journalism made its mark in the digital sphere too, with a record breaking performance in the Digital News universe. The scale and energy of the 2019 campaign was enormous, and so was the coverage and experience given to digital audience by the India Today group.
The Counting Day saw the massive engagement across brands of the India Today Group converge into an unbeatable near 200 Million Video Views on YouTube, Facebook and Hotstar alone. The Power of Ground Reporting, Accurate Exit Polls, Fastest results, the Most Credible Anchors, Newsmaker interviews and Election Intelligence Tools drove the network to the top.
As per data, Aaj Tak was the most watched News Live Stream with over 85 million video views while ABP was ranked at No. 2 (Source: Crowdtangle & Vidooly, Live TV Stream video views, Facebook + YouTube, May 23, 2019).
Interestingly, it also continues to be a leader among Hindi news website and mobile site on counting day as per Similarweb. It was also most searched Hindi news brand on Google and most downloaded Hindi news app on May 23, 2019 (Source: SimilarWeb, Daily Visitors, Site Engagement, Daily App Downloads, Google Trends, Search interest, May 23, 2019).
It was also the most interacted Hindi news brand page on Facebook, Twitter and Instagram and most watched Hindi news brand page on Facebook and Instagram (Source: Crowdtangle, Facebook Intelligence, Total Interactions & Video Views, Twitter Intelligence, Total post interactions, Instagram Intelligence, Total Interactions & Video Views, May 23, 2019).
Source: Crowdtangle, YouTube Analytics, SocialBlade, Vidooly, Hotstar