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Aaj Tak maintains its unbroken reign at the top as BARC ratings for News resume

Aaj Tak continues to lead the Hindi News genre as BARC India resumed publishing ratings of News channels from March 17, 2022. As per BARC data, Aaj Tak has captured the lion’s share of the Hindi News market at 25.4 % and is the only leading national news channel to continue this dominance across both the urban and rural sectors.

Aaj Tak has maintained its lead in the Hindi News genre uninterrupted for more than 21 years.

Amongst 8 opt-in Hindi news channels, Aaj Tak garnered the highest market share of 25.4 %, followed by TV9 Bharatvarsh (21.4%), and Republic TV (19.9%). Along with the HSM market, Aaj Tak scored the highest in Urban and Rural sectors, too, with 27.0% and 23.2%, respectively.

(Source: BARC; TG: 15+ NCCS All; Market: HSM; Period: Wk 1-10’22; 8 Opt-in Hindi News Channels)

Source: BARC, TG: 15+ NCCS All, Period: Wk 1-10'22, Market Share%, 8 Opt-in Hindi News Channels

Regions

Channel

Market Share

HSM

Aaj Tak

25.4%

HSM

TV9 Bharatvarsh

21.4%

HSM

Republic Bharat

19.9%

HSM

Zee News

15.6%

HSM

News Nation

7.4%

HSM

Zee Hindustan

7.2%

HSM

DD News

2.1%

HSM

India News

1.1%

     

Regions

Channel

Market Share

HSM Urban

Aaj Tak

27.0%

HSM Urban

TV9 Bharatvarsh

21.0%

HSM Urban

Republic Bharat

19.4%

HSM Urban

Zee News

16.6%

HSM Urban

News Nation

7.3%

HSM Urban

Zee Hindustan

6.0%

HSM Urban

India News

1.4%

HSM Urban

DD News

1.3%

     

Regions

Channel

Market Share

HSM Rural

Aaj Tak

23.2%

HSM Rural

TV9 Bharatvarsh

22.1%

HSM Rural

Republic Bharat

20.7%

HSM Rural

Zee News

14.0%

HSM Rural

Zee Hindustan

8.7%

HSM Rural

News Nation

7.4%

HSM Rural

DD News

3.2%

HSM Rural

India News

0.6%

 

In a release issued, AAJ Tak stated, “The ground breaking news coverage trend followed by Aaj Tak has earned the channel historic figures of 10 crore viewers in every week of the current year 2022.”

Source: BARC; TG: 2+ NCCS All; Market; India Period: Wk 1-10’22; CumeRch (Crores); 8 Opt-in Hindi News Channels

The latest data released by BARC for year 2022 is governed by ADRS (Augmented Data Reporting Standard), which has 4 week rolling average.

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