Aaj Tak maintains its unbroken reign at the top as BARC ratings for News resume
Aaj Tak continues to lead the Hindi News genre as BARC India resumed publishing ratings of News channels from March 17, 2022. As per BARC data, Aaj Tak has captured the lion’s share of the Hindi News market at 25.4 % and is the only leading national news channel to continue this dominance across both the urban and rural sectors.
Aaj Tak has maintained its lead in the Hindi News genre uninterrupted for more than 21 years.
Amongst 8 opt-in Hindi news channels, Aaj Tak garnered the highest market share of 25.4 %, followed by TV9 Bharatvarsh (21.4%), and Republic TV (19.9%). Along with the HSM market, Aaj Tak scored the highest in Urban and Rural sectors, too, with 27.0% and 23.2%, respectively.
(Source: BARC; TG: 15+ NCCS All; Market: HSM; Period: Wk 1-10’22; 8 Opt-in Hindi News Channels)
Source: BARC, TG: 15+ NCCS All, Period: Wk 1-10'22, Market Share%, 8 Opt-in Hindi News Channels |
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Regions |
Channel |
Market Share |
HSM |
Aaj Tak |
25.4% |
HSM |
TV9 Bharatvarsh |
21.4% |
HSM |
Republic Bharat |
19.9% |
HSM |
Zee News |
15.6% |
HSM |
News Nation |
7.4% |
HSM |
Zee Hindustan |
7.2% |
HSM |
DD News |
2.1% |
HSM |
India News |
1.1% |
Regions |
Channel |
Market Share |
HSM Urban |
Aaj Tak |
27.0% |
HSM Urban |
TV9 Bharatvarsh |
21.0% |
HSM Urban |
Republic Bharat |
19.4% |
HSM Urban |
Zee News |
16.6% |
HSM Urban |
News Nation |
7.3% |
HSM Urban |
Zee Hindustan |
6.0% |
HSM Urban |
India News |
1.4% |
HSM Urban |
DD News |
1.3% |
Regions |
Channel |
Market Share |
HSM Rural |
Aaj Tak |
23.2% |
HSM Rural |
TV9 Bharatvarsh |
22.1% |
HSM Rural |
Republic Bharat |
20.7% |
HSM Rural |
Zee News |
14.0% |
HSM Rural |
Zee Hindustan |
8.7% |
HSM Rural |
News Nation |
7.4% |
HSM Rural |
DD News |
3.2% |
HSM Rural |
India News |
0.6% |
In a release issued, AAJ Tak stated, “The ground breaking news coverage trend followed by Aaj Tak has earned the channel historic figures of 10 crore viewers in every week of the current year 2022.”
Source: BARC; TG: 2+ NCCS All; Market; India Period: Wk 1-10’22; CumeRch (Crores); 8 Opt-in Hindi News Channels
The latest data released by BARC for year 2022 is governed by ADRS (Augmented Data Reporting Standard), which has 4 week rolling average.
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