Aaj Tak maintains Non-Stop 52-week numero uno status
After setting new benchmarks of viewership in the recently concluded Lok Sabha Elections, Aaj Tak has added another feather in its cap by dominating the Hindi News genre in the recent 52 consecutive weeks as per the BARC data [Source - BARC, TG: 15+, NCCS: All, Market: HSM, Period: Wk 26’18-Wk 25’19, Avg Weekly Gross Imp’000].
Aaj Tak was the No. 1 news channel across all key milestones of Lok Sabha Elections which took place during this period, including all 7 polling days, days of BJP & Congress manifesto launch, nomination days of key leaders, including PM Narendra Modi, Rahul Gandhi, Sonia Gandhi, to name a few. The channel was also the most watched news channel on Exit Poll day. On Counting Day, Aaj Tak was on the top across all TV genres in the country, beating even Hindi GECs, Movies and Sports channels.
Apart from the Elections, Aaj Tak registered market share of as much as 20 per cent during some key news developments in this 52-week period. These include coverage of former Prime Minister Atal Bihari Vajpayee’s demise, Pulwama Attack, Balakot Air Strike and the following developments around IAF officer Abhinandan Varthaman’s capture and release by the Pakistani forces.