Aaj Tak scores highest TRPs across genres
According to the recent data revealed by BARC India, Aaj Tak has become the first news channel to record highest TRPs amongst all genres of channels. Aaj Tak reached 21 crore viewers in Week 9 of 2019, taking it to the numaro uno position, with every 4th person in the TV universe seeing the channel. (Source: BARC, TG:2+, Market: HSM, Period:wk-09'19,Coverage in 000s)
Aaj Tak is placed in the third spot at the HSM level in terms of Gross Impression in '000s. In the last four days of this week, Aaj Tak is No.1 channel at the HSM level in Gross Impression in '000s. (4 days Airstrike by India, Dog Fight of fighter jets, Abhinandan release news, Abhinandan release day).
As per BARC data, Aaj Tak has beaten Hindi GECS, Movies and Sports channels not just in coverage but Gross Impression in 000s as well. (Source: BARC, TG:15+, Market: HSM, Period:wk-09'19,Gross Impression in 000s).
TOTAL |
7,74,136 |
Aaj Tak |
2,10,091 |
ABP News |
1,93,664 |
Colors Cineplex |
1,79,368 |
STAR Utsav Movies |
1,68,392 |
Sony Wah |
1,67,606 |
Republic Bharat |
1,62,789 |
India TV |
1,61,722 |
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